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Welcome to the Internship Presentation on. “Multi-Level Marketing Strategy Of Modern Herbal Group”. The Internship Report has been submitted to …. Mr. Masum Iqbal Assistant Professor Faculty of Business & Economics Daffodil International University Prepared by: Dawn Benedict Rozario

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welcome to the internship presentation on

Welcome to the Internship Presentation on

“Multi-Level Marketing Strategy

Of

Modern Herbal Group”

the internship report has been submitted to
The Internship Report has been submitted to …

Mr. Masum Iqbal

Assistant Professor

Faculty of Business & Economics

Daffodil International University

Prepared by:

Dawn Benedict Rozario

ID: 052-11-886

Faculty of Business & Economics

Daffodil International University

acknowledgement
Acknowledgement …

It is my proud privilege to acknowledge a sincere and deepest sense of

gratitude to my internship advisor, Assistant Professor & Head of BBA

program Mr. Masum Iqbal.

I would like to thank my respect and appreciation to Mr Shahjahan Mina, Mr

Maruf Reza, Mr Mahabob Parvev, Ms. Fariha Tasnim, Ms. Nasrin Shah

Naz and rest of the faculty members of Daffodil International University for

their invaluable lessons throughout my BBA programs.

I would also like to take this opportunity to thank Mr. Dr. Alamgir Moti

(Managing Director), Mr. Nasirul Alam (Executive Director), Mr. Asher Bilal

(Consultant, Modern Herbal Group), Mr. Mokhlesur Rahman Kabir (DGM),

Mr. Rafiqul Hasan (Manager, HRD), Mrs. Momota Huda (Asst. Manager,

Customer Services Department), Mr. Sameer Chandra (Manager, Sales),

Mr. Mainuddin (BRD&E) and so many colleagues from MXN Modern Herbal

Food Ltd.Everybody helped me with lot of information and discussing with

patience although it is always busy at working hours.

methodology
Methodology …

This report has been generated based on first three-month

probationary period at MXN Modern Herbal Food Ltd. The

information has been put together from secondary source,

discussion, training sessions and dealing customers in real

time for understanding my job responsibilities; which gradually

helped me to generate this internship report.

objective of the report
Objective of the Report …

To describe Multi-Level Marketing

To differentiate between Traditional and Multi-Level Marketing Strategy

To explain the MXN Marketing Plan of Modern Herbal Group

To identify problems faced at Modern Herbal Group

To make some recommendation to overcome the problems

the definition
The Definition …

Multi-level marketing (MLM)

… also known as Network Marketing is a business distribution model that allows a parent multi-level marketing company to market their products directly to consumers by means of relationship referral and direct selling.

You

Member

Member

Member

the differentiation between
TMS

Customers are segmented

Freedom of advertisements

Importance of service marketing

Sales force management

Sales target

Marketing Budget

Does not require training

The Differentiation between …

MLM

No market segmentation

More focus on recommendation

No existence of sales force

Restraining advertisements

No service marketing strategy

Requires training for customers

Under-pricing by customers

the mxn marketing plan
The MXN Marketing Plan …

(Every Tk.2.00 = 1 Point)

Become a Crown Platinum Star Group (CPS) member by qualifying 5 down-line member as PS with 1 Crore Point

Benefits - 40% Group Bonus, Car & House incentive 3%, 2.5% Royalty (50000 QGPV mandatory)

Become a Diamond Platinum Star Group (DPS) member by qualifying 3 down-line member as PS with 35000 QGPV

Benefits - 40% Group Bonus, Car & House incentive 3%, 2.5% Royalty (50000 QGPV mandatory)

Become a Gold Platinum Star Group (GPS) member by qualifying 2 down-line member as PS with 40000 QGPV

Benefits - 40% Group Bonus, Car & House incentive 3%, 2.5% Royalty (50000 QGPV mandatory)

Become a Bronze Platinum Star Group (BPS) member by qualifying a down-line member as PS with 45000 QGPV

Benefits - 40% Group Bonus, Car & House incentive 3%, 2.5% Royalty (50000 QGPV mandatory)

Become a Platinum Star Group (PS) member by qualifying 12 down-line members as BS

Benefits - 40% Group Bonus, Car & House incentive 3%, 2.5% Royalty (50000 QGPV mandatory)

Become a Diamond Star Group (DS) member by qualifying 7 down-line members as BS

Benefits - 35% Group Bonus, Car & House incentive 2.5%, 1.5% Royalty (25000 QGPV mandatory)

Become a Gold Star Group (GS) member by qualifying 3 down-line members as BS

Benefits - 30% Group Bonus, Car & House incentive 1%, 1% Royalty, Mobile incentive Tk.15000 (12000 QGPV mandatory)

Become a Bronze Star Group (BS) member by submitting 60000 Points and 5000 QGPV (Qualified Group Point Value)

Benefits - 25% Group Bonus, 1% Royalty

21% bonus by submitting 45000 P to 59999 P

18% bonus by submitting 30000 P to 44999 P

15% bonus by submitting 15000 P to 29999 P

12% bonus by submitting 5000 P to 14999 P

Membership with Tk.400 and earn monthly 9% bonus by submitting 700 P to 4999 P

the 9 benefits through marketing plan
The 9 Benefits through Marketing Plan …

Retail profit up to 30%

Group Bonus 9%-25%

Star Group Bonus 25%-40%

Development Bonus 20%

Royalty 6%

Car & House Incentive 6.5%

Mobile Incentive Tk.15000

PS to PS Bonus 4%

Overseas Incentive Tk.100000

Stockist Bonus 10%

problems identified
Problems Identified …
  • Maximum customers are unaware of marketing plan
  • The product line has lacking of food products, mostly dominated by various medicine products.
  • The term “Herbal” has a negative impression among people.
  • There are few flaws in product - mostly relates to packaging, which does not get accepted by customers.
  • MXN Modern Herbal Food Ltd has a time-consuming management system.
  • A very high employee turn over ratio.
  • Comparatively low salary structure
  • Advertising limitation due to Drug Regulatory Policy.
  • Lack of strong monitoring system for the Chittagong Branch, Comilla Branch, Barisal Branch, Bogra Branch.
recommendations
Recommendations …
  • Decentralized management system is very necessary.
  • Management information system can enhance the efficiency.
  • Operation management can improve if the branch offices are also reformed with proper monitoring system.
  • Quality control process for product line can be refined.
  • Develop some social awareness program with the product line.
  • The sales would increase if customers had sound with company’s marketing plan.
  • Management can emphasize on customer retention strategy through more service and product marketing.
conclusion
Conclusion …

Satisfying customers is one of the hardest jobs in any industry. The real

time experience is far different from what is written in textbooks; though

the textbooks are written from real life experience.

As a current staff of MXN Modern Herbal Food Ltd. it has been a great

learning curve. According to the conventional marketing curriculum

around the country, hardly students get any proper knowledge about

MLM. There are more things to learn always, and in MXN Modern

Herbal Food Ltd. every single day there is a new lesson.

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