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Why Small Businesses Must Leverage Benefits of Web Analytics? - PowerPoint PPT Presentation


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Many small businesses and startups nowadays use their websites as a powerful marketing tool to acquire new customers and drive sales. But each enterprise has to explore ways to divert more visitors to the website and persuade visitors to spend more time. Also, it needs to collect, measure, and analyze the website data regularly to improve customer experience and meet marketing goals. Often small business owners lack the skill and resources required to collect and analyze website data regularly.

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Presentation Transcript
why small businesses must leverage benefits

Why Small Businesses Must Leverage

Benefits of Web Analytics?

many small businesses and startups nowadays

 Many small businesses and startups nowadays use their websites

as a powerful marketing tool to acquire new customers and drive

sales.

 But each enterprise has to explore ways to divert more visitors

to the website and persuade visitors to spend more time.

 Also, it needs to collect, measure, and analyze the website data

regularly to improve customer experience and meet marketing

goals.

 Often small business owners lack the skill and resources required

to collect and analyze website data regularly.

web analytics help small businesses and start

Web analytics help small businesses and start-up to collect, report,

measure, and analyze website data by overcoming constraints

related to skill and resources.

A small business can use web analytics services to gather important

website traffic information like visits, page views, top page and top

sources. At the same time, web analytics accelerates decision

making process by complementing the data with relevant and

meaningful insight.

Each enterprise can even use the insightful data collected through

web analytics to understand behaviour, preferences, and interests of

website visitors, along with exploring new target markets and

analyzing emerging market trends.