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The large eCommerce firms nowadays woo customers by planning big sale and offering eye-popping discounts. But the small eCommerce firms also have a number of options to woo customers without offering eye-popping discounts. Several studies suggest that most customers nowadays prefer buying products from personalized online retail shores. Likewise, many customers also return to online stores that personalize shopping experience and offer personalized recommendations.

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key elements to an ecommerce personalization

KEY ELEMENTS TO AN ECOMMERCE

PERSONALIZATION STRATEGY

the large ecommerce firms nowadays woo customers

 The large eCommerce firms nowadays woo customers by planning big sale and offering

eye-popping discounts. But the small eCommerce firms also have a number of options

to woo customers without offering eye-popping discounts.

 Several studies suggest that most customers nowadays prefer buying products from

personalized online retail shores. Likewise, many customers also return to online stores

that personalize shopping experience and offer personalized recommendations.

 As an online retailer, you can easily improve customer experience, drive online sales,

increase order size, and promote customer loyalty through eCommerce personalization

strategy.

 You can easily implement an eCommerce personalization strategy based on vital

customer information like email addresses and shopping history. But you must focus on

the key elements of the eCommerce personalization strategy during the eCommerce

application development stage to optimize customer journey and boost sales.

factors to focus on while making an ecommerce

Factors to Focus on while Making an eCommerce Personalization

Strategy

Website Personalization

Nowadays, customers access eCommerce websites on a variety of devices. Before

implementing eCommerce personalization, you need ensure that the website delivers

optimal user experience. There are certain responsive design mistakes the site owners

need to avoid for optimal user experience. The user experience delivered by an

eCommerce website is impacted by its accessibility, functionality, performance,

usability, and security. Also, the web store needs to deliver optimal user experience

across devices, platforms, browsers, and networks. You evaluate the eCommerce

website elaborately to measure and improve its user experience. The test results will

further help you to make the web store deliver hassle-free online shopping

experience.

explicit and implicit user data collection

Explicit and Implicit User Data Collection

In addition to focusing on website personalization, you also need to collect real-time

customer information from various sources. The real-time customer information will help

you to personalize customer experience displaying the most appropriate information.

However, it is always important to combine explicit and implicit data collection. The

explicit data is provided by a customer through his profile, surveys, or membership

application. You can always accelerate explicit user data collection by asking customers to

rank an individual item or collection of items, choose his preferred item, or answer

specific questions.

On the other hand, you have to analyze the explicit data to generate implicit data. For

instance, you can generate implicit data by observing the items viewed by a customer,

amount of time spent in viewing specific items, and analyzing customer activities and

behavior. You must leverage the implicit data to present personalized content and

relevant information to individual customers. The combination of explicit and implicit

data will help you to understand the preferences, interests, activities, and behaviors of

individual customer while implementing ecommerce personalization.

persuading customers to stay logged in

Persuading Customers to Stay Logged In

While implementing eCommerce personalization, you must explore ways to

persuade new users to sign-in and existing users to stay logged in to

accelerate implicit and explicit user data collection. When a shopper visits

your eCommerce website, you can easily track and understand his choices,

preferences and buying habits. You can always persuade a shopper to stay

logged in by offering personalized recommendations, simplifying checkout

process, save contact information, and speed up product reordering. At the

same time, the eCommerce personalization strategy also needs to persuade

first-time visitors to sign in or submit email addresses by offering deals or

giveaway. These options will help you to increase customer base and

promote customer loyalty.