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Total Address Quality

Total Address Quality. OSV At A Glance. OSV produces over 500 Million envelopes every year! OSV processes over 4 Million addresses every month!

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Total Address Quality

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  1. Total Address Quality

  2. OSV At A Glance OSV produces over 500 Million envelopes every year! OSV processes over 4 Million addresses every month! The volume of mail processed by us allows us to get the lowest possible price for all the mailings from USPS provided we insure compliance with their rules and policies.

  3. Starting with the roll of paper…

  4. We produce over 500 Million envelopes annually in our state-of-the-art facility In Huntington, Indiana.

  5. Our production systems incorporate leading-edge IMB (Intelligent Mail Barcoding).  This process confirms the items we have produced and tracks them through Post Office locations.

  6. Major Address Errors

  7. 2004 UAA* Report Old Address Return 1.6 Billion pieces $823 Million *Undeliverable As Addressed 9.7 Billion pieces could not be delivered Total Cost - $1.9 Billion x Forward 1.99 Billion pieces $422 Million Waste 6.14 Billion pieces $270 Million New Address

  8. Since November 23, 2008, any list used in a First-Class or Standard mailing has to undergo USPS-approved address correction (“Move Update”) every 95 days. This is a stricter mandate for First-Class Mail, and a major change for Standard mailings that previously had no such requirements at all. This means more effective mailings, but causes a considerable process shift for us.

  9. Move Update Approved Move Update Methods: • NCOA • Address Change Service (ACS) • Change Service Requested • Address Service Requested

  10. NCOA: • Secure USPS database of approx. 160 million address changes • Available only to licensees using USPS approved software • OSV is licensed as the NCOA service provider by USPS • Access to 18 months of data on address changes • Updates from USPS every week. ..

  11. The Address Change Service (ACS) is an automated process that provides change-of-address information to participating mailers (such as OSV) who maintain computerized mailing lists. USPS sends this information to OSV electronically. The TAQ process automatically captures these changes and updates our database.

  12. The Total Address Quality solution includes: • CASS certification which comprises of: • Address standardization, • DPV - Delivery Point Validation & • LACS - Locatable Address Correction service AND • NCOA - National Change Of Address service.

  13. The Total Address Quality solution also includes: • ACS -Address Correction Service and • IMB - Intelligent Mail Barcoding. TAQ will provide the most thorough cleansing and updating of the addresses on an ongoing basis.

  14. You need not remember all the Postal terms. Just remember: TAQ and OSV!!

  15. More Changes Are Coming!!! Effective May 2011, USPS will require “Intelligent Mail Barcodes” in order to qualify for automation prices.

  16. The Intelligent Mail barcode: • Has a greater overall data capacity than existing barcodes. • Provides mailers with more digits for unique identification. • Provides more detailed information about mailings. • Increases mailpiece “real estate”. • Allows for participation in multiple USPS service programs with a single barcode.

  17. What does it all mean to you?

  18. You need a solution that will provide: • Lowest possible mailing costs • No returned mail due to address problems • Ability to track mail • Help in keeping your address lists complete, current and correct • Total solution so you don’t have to do anything!

  19. The New TAQ Process provides: Correct addresses online instantly through Online List Manager (OLM) and assigns Zip+4 Code.

  20. The New TAQ Process provides: Correct addresses online instantly through Online List Manager (OLM) and assign Zip+4 Code. Monthly Validation of addresses.

  21. The New TAQ Process provides: Correct addresses online instantly through OLM and assign Zip+4 Code. Monthly Validation of addresses. Automated process for Change of Address updates using USPS data (NCOA Process).

  22. The New TAQ Process provides: Correct addresses online instantly through OLM and assign Zip+4 Code. Monthly Validation of addresses. Automated process for Change of Address updates using USPS data (NCOA Process). Weekly retrieval of address corrections through USPS Address Correction Service (ACS) and automatic updates to the OSV database.

  23. The New TAQ Process provides: Correct addresses online instantly through OLM and assign Zip+4 Code. Monthly Validation of addresses. Automated process for Change of Address updates using USPS data (NCOA Process). Weekly retrieval of address corrections through ACS and automatic updates to the OSV database. Email notifications to OSV customers* with address changes to help them keep their database up to date. * Customers sending files electronically. OLM customers will be alerted of changes when they log in.

  24. Our goal is to: • Provide you with a value-added service to keep your addresses complete, current and correct.

  25. Our goal is to: • Provide you with a value-added service to keep your addresses complete, current and correct. • Minimize your costs of mailings and managing your database.

  26. Cost of Bad Address Offering envelopes not delivered Additional cost of returned envelopes Effect on weekly collections Effect on other mailings from the Parish Lost office time tracking down address updates and keeping your database current

  27. Bad Address Thirty percent of addresses we receive from our customers cannot be assigned Zip+4 code because they contain street address AND P.O. Box No. on the same address line.

  28. BAD ADDRESS JOHN DOE 1401 MAIN ST, P O BOX 1001 FALLS CHURCH, VA 22042 GOOD ADDRESS JOHN DOE 1401 MAIN ST (If the mail is to be delivered to Home) FALLS CHURCH VA 22042-1234

  29. BAD ADDRESS JOHN DOE 1401 MAIN ST, P O BOX 1001 FALLS CHURCH, VA 22042 GOOD ADDRESS JOHN DOE P O BOX 1001 (If the mail is to be delivered to P O Box) FALLS CHURCH VA 22042

  30. Type of addresses: • Physical Address of parishioner • Address where parishioner receives mail • Characters that should NOT be used in Addresses • 1. C/O – for care of 2. Punctuation Marks such as dash (except in Zip 46750-4304) , comma (,) or period (.)

  31. What Is A Standardized Address? A Standardized Address Is Defined As: All necessary elements correct and complete… • Primary address number • Pre-directional • Street name • Street suffix • Post-directional • Secondary identifier • Secondary number • City • State • ZIP + 4 Code

  32. Elements of Standardized Address Address: PATRICK HUMPHREY 4223 EAST CAPITAL ST SE APT 104 WASHINGTON DC 20007-1565 • Primary address number : 4223 • Pre-directional : EAST • Street name : CAPITAL • Street suffix: ST • Post-directional : SE • Secondary identifier : APT • Secondary number : 104 • City : WASHINGTON • State : DC • ZIP + 4 Code : 20007-1565

  33. The Three C’s of TAQ • Keep Addresses: • Complete - Using CASS service • Current - Using NCOA and ACS • Correct – Using LACS, DPV and AEC

  34. Parish (Arch) Diocese Our Sunday Visitor US Postal Service

  35. Helpful Tools Question : Where can I find the tools I need to keep my mailing list complete, current and correct? A. http://www.osvenvelopes.com B. OSV Customer Service (800-348-2886) C.USPS web site: http://www.usps.com/ncsc

  36. Lowest possible mailing costs • You don’t have to do anything! • No returned mail due to address problems • We will help you keep your address lists up to date • Ability to track mail

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