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Receptivity Survey 2012

Receptivity Survey 2012. Adults 55+. June 2012. Perceptions of Advertising. In a nationally representative telephone survey, people were asked about their perceptions of the advertising to which they are exposed in a variety of media

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Receptivity Survey 2012

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  1. Receptivity Survey 2012 Adults 55+ • June 2012

  2. Perceptions of Advertising • In a nationally representative telephone survey, people were asked about their perceptions of the advertising to which they are exposed in a variety of media • Based on a number of attributes, people were asked to state which medium they believe delivers advertising messages to which they are most open to receiving • Year after year television advertising is quoted as the top performer And the survey says…

  3. Most Noticed Advertising Adults 55+ Q. In which medium are you MOST LIKELY TO NOTICE advertising? • Source: BBM Analytics June 2012 – TVB Receptivity Survey 2012

  4. Most Receptive To Ads While... Adults 55+ Q. When are you MOST RECEPTIVE to advertising messages? • Source: BBM Analytics June 2012 – TVB Receptivity Survey 2012

  5. Most Attentive To Ads While... Adults 55+ Q. When do you pay the MOST ATTENTION to advertising messages? • Source: BBM Analytics June 2012 – TVB Receptivity Survey 2012

  6. Favourite Advertising Adults 55+ Q. Thinking about your FAVOURITE advertisement, where did you see/hear it? • Source: BBM Analytics June 2012 – TVB Receptivity Survey 2012

  7. Most Emotive Advertising Adults 55+ Q. Have you ever seen/heard an ad that has made you LAUGH or CRY? • Source: BBM Analytics June 2012 – TVB Receptivity Survey 2012

  8. Most Emotive Advertising Adults 55+ Q. Where did you see/hear the ad? (subset of previous question) • Source: BBM Analytics June 2012 – TVB Receptivity Survey 2012

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