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Principles of Business Correspondence. PREPARED BY Dr. Rodgers Bus Comm 3223 – SP13 Adapted from Writing That Works Ch 8. Goals. - establish or maintain a positive working relationship -convey a professional image. Selecting the Appropriate Media. Audience expectations

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principles of business correspondence

Principles of Business Correspondence

PREPARED BY Dr. Rodgers

Bus Comm 3223 – SP13

Adapted from Writing That Works Ch 8

goals
Goals
  • -establish or maintain a positive working relationship
  • -convey a professional image
selecting the appropriate media
Selecting the Appropriate Media

Audience expectations

Your preferences

Scope of distribution(multiple audiences?)

Recordkeeping

Urgency

Sensitivity/confidentiality

Technology (available to you, available to your audience)

Organizational practices

options for structure
Options for structure
  • Direct Pattern
  • 1. Main point of message
  • 2. Explanation of details
  • 3. Goodwill closing
options for structure1
Options for structure
  • Indirect Pattern
  • 1. Context (background or buffer)
  • 2. Explanation, details
  • 3. Bad news or negative message
  • 4. Goodwill closing
subject lines
Subject lines
  • Emails, memos, and occasionally letters
  • - introduce the topic and focus
  • - enable audience to identify message immediately
text messagin g
Text messaging
  • Audience preference
  • Organizational practices
slide8
Memo
  • To:
  • From:
  • Date:
  • Subject:
slide9
Memo
  • Sample:
  • http://content.bfwpub.com/webroot_pubcontent/Content/BCS_2/axelrod_SMG_9E/Student%20Center/Free%20Model%20Documents/Thomas_Telecommuting_Memo_Final_Draft.pdf
letter
Letter
  • -Heading (your full address)
  • -Inside address (recipient info)
  • -Subject line (optional)
  • -Salutation
  • -Body
  • -Closing
  • -Signature
  • -End notations (if relevant)
letter1
Letter
  • Sample:
  • http://content.bfwpub.com/webroot_pubcontent/Content/BCS_2/axelrod_SMG_9E/Student%20Center/Free%20Model%20Documents/Walters_Persuasive_Letter.pdf