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Pulse Survey: Insights into Canada's Homebuilding Industry - Executive Summary February 2011

This report, developed by Altus Group's Chief Economist and Technical Research Committee, presents key findings from the Pulse Survey aimed at understanding the Canadian homebuilding industry. Conducted through a mail survey with 6-8 pages of comprehensive questions, it engages CHBA builder members, including new home builders and renovators. Sponsored by CMHC and Natural Resources Canada, the survey collects views on emerging trends, regional variations, performance benchmarking, and explores significant issues not covered by other sources, serving as an essential resource for industry stakeholders.

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Pulse Survey: Insights into Canada's Homebuilding Industry - Executive Summary February 2011

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  1. 10.11 Altus Group Peter Norman Chief Economist, Altus Group Technical Research Committee February 23, 2011

  2. Pulse: what it is and how we do it • Mail survey • Typically 6-8 page questionnaire • Tracking questions, as well as new issues each survey • Sent to all CHBA builder members (new home builders, renovators) • External sponsors – CMHC and Natural Resources Canada • Analyzed by Altus Group Economic Consulting

  3. A valuable source of informationabout the homebuilding industry • Up-to-date monitoring - takes the “pulse” of the homebuilding industry • Gets the views of both new home builders and renovators • Trending – tracks how key aspects of the homebuilding industry are changing over time • Regional results - can look at variation across the country • Benchmarking - lets individual homebuilders gauge their performance against other builders • Fills the gaps – allows exploration of issues not covered by other sources that are important to the homebuilding industry

  4. Balanced Ventilation System Users, Canada Percent Source: CHBA Pulse Survey, Winter 2011

  5. HRV Users by Region % of Respondents Reporting 100% HRV Use Source: CHBA Pulse Survey, Winter 2011

  6. Respondents’ Awareness of the EQuilibriumTM Housing Initiative Percent Source: CHBA Pulse Survey, Winter 2011

  7. Respondents Making ‘Green’ Changes in the Last Year by Type, Canada Percent Source: CHBA Pulse Survey, Winter 2011

  8. Prevalence of Reasons for Not Participating in Green Programs, Canada Percent Source: CHBA Pulse Survey, Winter 2011

  9. Basement Insulation Practice, Canada Percent Source: CHBA Pulse Survey, Winter 2011

  10. Use of Factory-Built Components, Canada Percent Source: CHBA Pulse Survey, Winter 2011

  11. Change in Time from BP to Start Since Last Year Percent Source: CHBA Pulse Survey, Winter 2011

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