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Rhetorical Devices

Discover the art of persuasion through Aristotle's three essential appeals: Ethos, Pathos, and Logos. Learn how to establish credibility (Ethos), connect emotionally with your audience (Pathos), and build logical arguments (Logos) to influence others. This comprehensive guide outlines effective strategies for using personal anecdotes, emotional language, and factual evidence to enhance your persuasive techniques. Unlock the potential to convince any audience by mastering these rhetorical devices and creating powerful, impactful messages.

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Rhetorical Devices

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  1. Rhetorical Devices How can we convince people?

  2. Outline • Aristotle - Three different appeals • Ethos • Pathos • Logos • More Strategies

  3. Aristotle • Rhetoric: • The ability to see the available means of persuasion and use them • Three Different Appeals: • Ethos, Pathos, Logos

  4. Ethos - Character • If you do not trust the speaker, you will not listen. • Appeal based on the character of the speaker by • Establishing credibility • Making a connection

  5. Ethos - Strategies • Show reputable background of speaker • Come across as knowledgeable, well-meaning and kind

  6. Pathos - Emotion • If you can FEEL an emotion (empathy, joy, anger, etc.), you can be persuaded. • Appeal to the audience’s emotions by • Making the audience feel something new/different

  7. Pathos - Strategies • Personal anecdotes • Stories to inspire a certain emotion or empathy • Use of “you” to include the audience • Language use: positive vs. negative words

  8. Logos - Logic • If the argument does not make sense, you will not agree. • Appeal to the audience’s sense of logic by • Establishing a logical argument that includes enough proof to be adequately supported

  9. Logos - Strategies • Quotations from well-known sources • Facts and Statistics • Show knowledge of subject and logical basis of argument

  10. More Strategies • Personal Pronouns • Emotive Language • Structural Tools • Additional Strategies • Sound Devices (alliteration, consonance, etc.) • Figurative Language (metaphors, similes, etc.)

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