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Technology Changes in Photography

Technology Changes in Photography. Part 2 Mike Hender U3A Photography 2 August 2013. You can find all this material at . . . www.hender.net/u3a. Previously . . . we covered. Helicopter view W hat’s happening in the market? B luffer’s guide Simplified framework of understanding

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Technology Changes in Photography

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  1. Technology Changes in Photography Part 2 Mike Hender U3A Photography 2 August 2013

  2. You can find all this material at . . . www.hender.net/u3a

  3. Previously. . . we covered • Helicopter view • What’s happening in the market? • Bluffer’s guide • Simplified framework of understanding • Some example technologies

  4. First – the big pictureWhat’s actually happening in the market?

  5. Three Megatrends Moore’s Law Mechanical to Solid State Atoms to Bits 1 2 3 1980

  6. Moore’s Law 1 DEC PDP8 1968

  7. Mechanical to Solid State 2

  8. Atoms to Bits 3 • Crowdsourcing • Kickstarter • 3D Printing

  9. So how do these apply to Photography?

  10. Market: Compact , DSLR , Mirrorless Why?

  11. Long, long ago, people danced at concertsNow they video, click, share and tweet . . .

  12. Taking photos has never been more easy $1Bn Facebook Instagram Twitter Snapchat Google+ Sky Drive $1Bn Tumblr Flickr

  13. http://tinyurl.com/lokatcc

  14. 1. Technologies developed in the mass market continue to feed into the more traditional camera and service area and vice versa Facebook Flickr

  15. 2. The best camera you have is the one you have with you Facebook Flickr

  16. The 3 Megatrends in Photography Software Engineers Electronic Engineers Mechanical Engineers = Mature, ‘asymptotic’ technologies = Electronic and influenced by Moore’s Law = Wide open for a Development Community and under attack by the Smartphone juggernaut

  17. What’s the impact on camera companies?

  18. “Creative Destruction”

  19. Three technologies becoming widely available 1 2 3

  20. Three technologies becoming widely available • Sensor Directions • Wearable devices • Intelligent Software and Ecosystems

  21. 1 Sensor directions HTC One Ultrapixel Nokia 41Mpx Pureview

  22. 1 Nokia mobilises . . .

  23. 1 Nokia Lumia 1020 • 38 mpx in 4:3 or 16:9 Aspect Ratio • Pixel oversampling 7:1 • 6 x digital zoom • 5 mpx saved to camera roll • Both 38 mpx and 5 mpx available to PC

  24. 2 Google Glass http://www.google.com/glass/start/how-it-feels/

  25. 3 Intelligent Software and Ecosystems • WiFi • GPS • Smart photo (e.g. Nikon 1 series) • HDR • Instant Panoramas • In-camera editing Functions (exposure, crop, etc.) • NFC (fast transfer of large image files to smartphone) • Merging of DSLR and Mirrorless technologies http://youtu.be/TVTJfY9G5iQ

  26. 3 Intelligent Software and Ecosystems Microsoft Windows Apple IOS Google Android

  27. 3 Example: The Apple Ecosystem • iTunes ‘App’ Store • Photo Stream • Sharing • Backups • Music, DVDs, etc. • Customer Support Apple IOS

  28. 3 Example: The Apple Ecosystem + Sony • iTunes ‘App’ Store • Photo Stream • Sharing • Backups • Music, DVDs, etc. • Customer Support Sony DSC RX100

  29. 3 Example: The Apple Ecosystem Anytime, Anywhere Photos, Videos, Documents, Share!

  30. 3 Example: The Apple Ecosystem Ecosystem example from the Hender home

  31. Workflow And share via links to friends and family

  32. Sky Drive Archive

  33. 3 And now . . . a Demo

  34. Ad Alert! “Help! How do I get my Photos out of my Camera and into my iPad, Android or PC?” • New Tech Group • 13 August 2013 • Barn Hall – 2 to 4 PM

  35. In Summary

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