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Technology Changes in Photography

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Technology Changes in Photography

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  1. Technology Changes in Photography Mike Hender U3A Photography 7 June 2013

  2. You can find all this material at . . . www.hender.net/u3a

  3. Technology Changes in Photography

  4. What we’ll cover • Helicopter view • What’s happening in the market? • Bluffer’s guide • Simplified framework of understanding • Some example technologies

  5. Research Source – Scientific American

  6. The newly patented model combines desirable qualities with an elegant exterior Scientific American June 1863 “A very valuable aid to artistic culture of the hand and eye is found in the ‘camera obscura.’ The object to be depicted is reflected through the lens onto the mirrors and then onto the white paper or canvas below. The artist's hand is introduced through the side opening covered by the curtain. The newly patented model combines desirable qualities with an elegant exterior. Our illustration shows a perspective view of the device and a student depicting the City Hall of New York.”

  7. The newly patented model combines desirable qualities with an elegant exterior Scientific American June 1863 “A very valuable aid to artistic culture of the hand and eye is found in the ‘camera obscura.’ The object to be depicted is reflected through the lens onto the mirrors and then onto the white paper or canvas below. The artist's hand is introduced through the side opening covered by the curtain. The newly patented model combines desirable qualities with an elegant exterior. Our illustration shows a perspective view of the device and a student depicting the City Hall of New York.”

  8. First – the big pictureWhat’s actually happening in the market?

  9. Three Megatrends Moore’s Law Mechanical to Solid State Atoms to Bits 1 2 3 1980

  10. Moore’s Law 1 DEC PDP8 1968

  11. Mechanical to Solid State 2

  12. Atoms to Bits 3 • Crowdsourcing • Kickstarter • 3D Printing

  13. So how do these apply to Photography?

  14. Market: Compact , DSLR , Mirrorless Why?

  15. Long, long ago, people danced at concertsNow they video, click, share and tweet . . .

  16. Taking photos has never been more popular $1Bn Facebook Instagram Twitter Snapchat Google+ Sky Drive $1Bn Tumblr Flickr

  17. Taking photos has never been more easy $1Bn Facebook Instagram Twitter Snapchat Google+ Sky Drive $1Bn Tumblr Flickr

  18. You know and love! Ideal for ‘sexting’ http://tinyurl.com/lokatcc You probably don’t know You know and don’t love!

  19. 1. Technologies developed in the mass market continue to feed into the more traditional camera and service area and vice versa Facebook Flickr

  20. 2. The best camera you have is the one you have with you Facebook Flickr

  21. The 3 Megatrends in Photography In the pre-digital age the precision mechanical engineer reigned supreme Mechanical Engineers

  22. The 3 Megatrends in Photography As Digital entered the stage, Electronic Engineers became a key new resource Electronic Engineers Mechanical Engineers

  23. The 3 Megatrends in Photography But now we’re in the age of the ‘Algorithm’ and ‘App’ Software Engineers Electronic Engineers Mechanical Engineers = Moore’s Law applies (candidate for rapid development)

  24. The 3 Megatrends in Photography Software Engineers Electronic Engineers Mechanical Engineers = Mature, ‘asymptotic’ technologies = Wide open for a Development Community and under attack by the Smartphone juggernaut

  25. What’s the impact on camera companies?

  26. “Creative Destruction”

  27. “Creative Destruction”

  28. “Creative Destruction”

  29. Three technologies becoming widely available 1 2 3

  30. 1 Intelligent Software and Ecosystems • WiFi • GPS • Smart photo (e.g. Nikon 1 series) • HDR • Instant Panoramas • In-camera editing Functions (exposure, crop, etc.) • NFC (fast transfer of large image files to smartphone) • Merging of DSLR and Mirrorless technologies http://youtu.be/TVTJfY9G5iQ

  31. 1 Intelligent Software and Ecosystems Microsoft Windows Apple IOS Google Android

  32. 1 Example: The Apple Ecosystem • iTunes ‘App’ Store • Photo Stream • Sharing • Backups • Music, DVDs, etc. • Customer Support Apple IOS

  33. 1 Example: The Apple Ecosystem • iTunes ‘App’ Store • Photo Stream • Sharing • Backups • Music, DVDs, etc. • Customer Support

  34. 1 Example: The Apple Ecosystem Anytime, Anywhere Photos, Videos, Documents, Share!

  35. 1 Example: The Apple Ecosystem Ecosystem example from the Hender home

  36. 1 Demo

  37. 1 Intelligent Software and Ecosystems “Hello! Can I join in?” Microsoft Windows “I want to edit photos with my PC, then display them on my iPad, use Google Maps for location data and read my camera manual on Kindle eBooks” Apple IOS Google Android

  38. 1 Intelligent Software and Ecosystems How do the traditional camera manufacturers leverage the dominant ecosystems?

  39. 1 Example: Nikon WiFi joins the Apple Ecosystem

  40. 2 Sensor directions HTC One Ultrapixel Nokia 41Mpx Pureview

  41. 2 FSI moving to BSI? Potential crossover at 1.1 micron pixel size

  42. 3 Google Glass http://www.google.com/glass/start/how-it-feels/

  43. Three technologies becoming available in 5 to 10 years 4 5 6

  44. 5 Lensless cameras (Atoms to Bits)

  45. 5 2. Shooting round corners (Atoms to Bits)

  46. 5 Shooting round corners (Atoms to Bits) http://www.youtube.com/watch?feature=player_embedded&v=JWDocXPy-iQ

  47. 6 Very large sensor arrays (Atoms to Bits) • DARPA and BAE Drone Programme • 1.5Bn Pixels • Whole city coverage • Multiple target tracking • Consumer technology

  48. In Summary