Culture. What is Culture?. The sum total of learned beliefs, values, and customs that serve to direct the consumer behavior of members of a particular society. A society’s personality. Beliefs, Values, Customs. Beliefs Knowledge, perceptions about specific product or consumption situation.
Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.
Knowledge, perceptions about specific product or consumption situation.
Large number of beliefs.
Global perceptions widely accepted by society; serve as a guide for behavior.
Relatively few values.
Overt modes of behavior that constitute culturally approved or acceptable ways of behaving in specific situations.