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This document explores the intricate dynamics of marketing channel flows, detailing the various processes involved in product distribution. It delves into product flow, which tracks the movement from manufacturers to all parties involved in possession. The negotiation flow highlights the interactions of buying and selling tasks that lead to title transfer. Additionally, it covers ownership flow, information flow, and promotion flow, encompassing the transition of title, communication between manufacturers, and persuasive advertising strategies. Understanding these flows is vital for efficient marketing and distribution.
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Marketing Channel Flows • Product Flow • The movement of the product from manufacturer through all parties who take physical possession • Negotiation Flow • Interplay of buying/selling tasks associated with title transfer Dr.
Marketing Channel Flows • Ownership Flow • Movement of title of the product • Information Flow • Information to and from the manufacturer • Promotion Flow • Flow of persuasive communication (advertising, personal selling, etc.) Dr.
