Setting up the New Stuff Planning & Implementing Library 2.0 David Lee KingTopeka & Shawnee County Public Library Davidleeking.com
Three Parts • Why, What, Who, How, and When • Content, Container, and Customer • Some Specifics
Why set up new services? • meet changing customer needs • stay culturally relevant • Keep digital space up-to-date
What services to set up? • Lots to choose from! • think through goals • what should the end result look like?
Who does the work? Staff? Patrons?
How to make it happen • Admin and Management • staff time • do we have • the equipment • willing participants • can we make willing participants? • Skilled staff?
When to roll it out • like, yesterday! • seriously - some things don't take a lot of time • blogs, flickr, youtube, IM • 5 minutes, tops • depends on you
Content • Conversational tone • Create often • Reuse Content…
inviting participation Just Ask.
Container Just the Basics or Fancy-Schmancy?
Customers Contacts Comments Creators
comments • answer them • quickly • default to “comments on” • edit if needed
creators? • decide about customer content • Actual content? • Comments only? • who's in charge of content babysitting? • Doesn’t have to be the “webmaster” • Definitely not Admin!
decisions Mylibrary.blogspot.com or Mylibrary.org/blog
decisions • reason for the blog • what's new at the library? • new books? • library news? • who's in charge? who writes? Who answers comments?
tricks • link to your stuff • catalog • events • flickr for images • saves storage space on server • pic is in two places - re-using content • two places for comments • Customer and staff training
staff needs • a little training on posting • writing for the web training • Basic HTML – for flickr, etc
decisions • Downloadable video? • Channel Design • reason for the videos • current what's up at the lib? • what's new/library update videos • videos of events • training • new books? • library news?
decisions • YouTube-specific account stuff • who's in charge? who creates videos? who watches comments? • Staff or customer content? • Everything in Blogs above…
tricks • channels: link to other relevant channels! • provide link back to library page • Embed video on your website!
staff needs • training! • equipment
decisions: • MySpace name, age, sex • Design/skin • Reason for the page!!! • Make use of multimedia?
tricks • Musical artist account… • Reuse content • Customized additions • Link to your content!
staff needs • who's in charge of it? who will write for it? who will check it and comments? • Time