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Marketing Campaign

Marketing Campaign. A2 Business Studies Unit 3. Creating a Marketing Campaign.

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Marketing Campaign

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  1. Marketing Campaign A2 Business Studies Unit 3

  2. Creating a Marketing Campaign Scenario: You are marketing executives, working at Saatchi & Saatchi, one of the world’s largest marketing agencies based in West London. You have been given the task of creating a marketing campaign which must be presented to your client. You can chose from the following clients to create a campaign for: • Innocent Drinks • Topshop / Topman • O2 • Converse

  3. Client’s Specification Your Campaign Should be Completed as follows: • SMART Marketing Objectives • A ‘Mood Board’ • An Advertising Poster • A basic advertising video - optional • Moving Averages Analysis • Market Analysis Featuring Extrapolation • Primary Market Research • A SWOT analysis • A clear marketing strategy – related to Ansoff’s Matrix

  4. Moving Averages • Calculate and display 3 month moving averages on Excel. • Input a line of best fit. • Write an analysis of the trends/sales data for your firm. • Indicate what you predict via your extrapolation for the following months sales figures and include in analysis.

  5. Client’s Specification Your Campaign Should be Completed as follows: • SMART Marketing Objectives • A ‘Mood Board’ • An Advertising Poster • A basic advertising video - optional • Moving Averages Analysis • Market Analysis Featuring Extrapolation • Primary Market Research • A SWOT analysis • A clear marketing strategy – related to Ansoff’s Matrix

  6. Primary Market Research • Design a questionnaire to gauge consumer response to your marketing campaign. • Upload on to www.surveymonkey.com . • 40 respondents. • Analyse the results using the websites tools.

  7. Plenary What has been completed? • SMART Marketing Objectives • A ‘Mood Board’ • An Advertising Poster • A basic advertising video - optional • Moving Averages Analysis • Market Analysis Featuring Extrapolation • Primary Market Research • A SWOT analysis • A clear marketing strategy – related to Ansoff’s Matrix

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