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Going forward: results, reflections and recommendations from the MSM testing blitz Ken English AIDS Bureau, MOHLTC. What prompted this campaign?. MSM are disproportionately a ffected by HIV. Estimated 20% of MSM have HIV but are u ndiagnosed. Syphilis incidence is on the rise.
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Going forward: results, reflections and recommendationsfrom the MSM testing blitz
MSM are disproportionately affected by HIV
Estimated 20% of MSM have HIV but are undiagnosed
Syphilis incidence is on the rise
Unprotected anal intercourse with an HIV positive partner or a partner of unknown status is a high risk activity
Seroconversion symptoms such as fever, night sweats, or body rash may be a sign of a recent HIV infection
An accurate HIV test result may take up to three months, however early testing technologies are available
Syphilis infection has been on the rise among MSM so HIV testing should include syphilis testing
Having a STI facilitates HIV transmission
Did the campaign attract high-risk MSM to get tested for HIV?
Did awareness of HIV and syphilis symptoms, and the advisability of testing, increase among MSM as a result of the campaign?
FIVE DATA SOURCES WERE EXAMINED
A large-scale online pre- and post-campaign survey
A short survey of men who tested
Information drawn from clinic charts
Campaign website traffic
72% of blitz testers recently engaged in unprotected sex
50% of survey participants who came from squirt.org or manhunt engaged in unprotected sex
Higher positivity rate in key groups:
First time testers
45-54 age group
Reported inconsistent condom use
The testing blitz campaign improved knowledge about:
✓ sexually transmitted inflections
✓ HIV transmission
✓the HIV window period
15,000unique visitors to the campaign site
of all web traffic came from Toronto or Ottawa
aware of the campaign
had an HIV test within the last year
ever had a syphilis test
identified as gay
Gay friendly clinics and anonymous testing.
Project lead in the clinics.
COMMUNITY AND PARTNERSHIPS
Promotion through a network.
CLEAR CREATIVE MESSAGING
One clear concise message.
PHASED DELIVERY MODEL
Adjust things if they are not working.
LET’S GET PEOPLE TESTING!
Outreach works. If we reach out to people at risk and make testing more accessible, more will test.
Testing helps get people into care.25% of people with HIV are undiagnosed or diagnosed too late.
The earlier HIV is diagnosed, the more likely people are to maintain their health.
Testing is effective prevention. The counselling people receive can reduce their risks.
The status quo is not enough. To prevent new infections and diagnose HIV early, we must actively engage people.
GET RESOURCES AND SHARE YOURKNOWLEDGE
The OHTN has created a collaborative web space to provide resources and help youwith your testing campaign. Download terrific, customizable resources:
• posters • ads
• PSAs• follow-up cards
• fact sheets