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Overview Description A. History B. Business Models Portland A. Project Overview PowerPoint Presentation
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Overview Description A. History B. Business Models Portland A. Project Overview

Overview Description A. History B. Business Models Portland A. Project Overview

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Overview Description A. History B. Business Models Portland A. Project Overview

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  1. Emerging Local Government Leaders Steve Hoyt-McBeth, City of PortlandApril 16, 2014www.pdxBikeShare.com

  2. Overview • Description • A. History • B. Business Models • Portland • A. Project Overview • B. Do we need bike share? • C. Experience: Bike friendly cities • D. Station planning • E. Equity • F. Challenges • III. Discussion • -

  3. Bike Share Definition “Public bikes available for short term rental at unattended locations.” – Paul DeMaio, Metrobike LLC • “A non-motorized transportation service, typically structured to provide users to point-to-point transportation for short distance trips (1/2 – 3 miles).” – Pedestrian and Bicycle Information Center/Toole Group

  4. Bike sharing is NOT NOT: Storefront bike rental • Ex: Pedal Bike Tours, Waterfront Bikes, Portland Bicycle Tours NOT: Long term bike rental • Ex: Univ. of Oregon Bike Loan program, Arcata, CA Library Bikes

  5. Bike share through time • 1st Generation/Free Bike Programs • Amsterdam White Bikes, Portland Yellow Bikes • 2nd Generation/Coin Deposit • Copenhagen Bycyklen  - 1995 • 3rd Generation/Automated Self Service Kiosks • Over 230 worldwide

  6. 4th Generation – Public Bike Share Company

  7. 2nd or 5th Generation? Social Bicycles

  8. Large systems Boston (metro) (1,500 bikes) Chicago (3,000) DC (metro) (2,000+) Denver (825) Miami Beach (1000) Minneapolis/St. Paul (1,400) New York City (6,000) Medium systems Boulder (200) Broward County, FL (280) Chattanooga (300) Columbus (300) Houston (200) Kansas City (200) Madison (350) San Antonio (280) Small systems Des Moines (18 bikes) Oahu, Hawaii (12) Oklahoma City (100) Omaha (50) Salt Lake City (120) Spartanburg (10) Tulsa (50) Coming Atlanta (500) Phoenix (500) Philadelphia (1,000 – 2,000) Portland (750) San Diego (1,800) Seattle (500) Bike Share Nationwide

  9. Bike Share Popularity NYC: 7,000,000 trips (>year) Boston: 1,000,000 trips Minneapolis: 570,000 trips Washington, DC: 5,000,000 trips Chicago: 2,000,000 trips (>year)

  10. Pricing Image: Pricing of Denver Bike Sharing’s system

  11. Ownership Models • City owned (usually public $ for both capital and operations) 2. Non-profit owned and operated (some/all public $ for purchase) 3. Franchise/Privately owned operated (zero or very little public $)

  12. Business Model • Capital & Expansion: Fed, Local and Grant $ • Operating: Systems Revenues & Sponsorship • Short term users generate more revenue • Annual members generate more trips

  13. Portland and Bike Share • Yellow Bikes – 1994 • Bike Share RFP – 2007 • Bike Share Demo – 2009 • Bike Share RFP – 2012 • Contract Award – 2013 • Launch - 2015

  14. Portland Contract • 500 to 750 bike system • Capital: $1.8M (Regional Flexible Funds) • Remainder to be raised by Alta via sponsors • Operations: No City funds • Alta paid through system revenues and private sponsors

  15. Why Bike Share in Portland? • Bike Plan for 2030 – 25% of trips by bike • Portland Plan & Climate Action Plan – 25% of commute trips by bike • Low cost alternative to bike ownership • Increase convenience + appeal of biking • Leverage transit investment: address last mile

  16. Why does Portland need bike share? • Doesn’t everyone already own a bike? • Doesn’t everyone who wants to bike already bike?

  17. Bike ownership among bike share members Source: Capital Bike Share 2011 Member Survey, Nice Ride November 2010 Survey

  18. Bike share members biking more Source: Denver Bike Sharing 2011 Member Survey, Nice Ride November 2010 Member Survey

  19. More on Biking More • “I bike less than once a month.” BEFORE JOINING: 41% AFTER JOINING: 4% • “I bike once or more a week.” • BEFORE JOINING: 39% • AFTER JOINING: 76% “I lost weight since joining bike share.” 30% SOURCE: Nice Ride MN 2012 Member Survey & “Vehicle 4 Change: Health Implications of Capital Bike Share Program,” Brian Alberts, Jamie Palumbo and Eric Pierce, George Washington University

  20. …and driving less Source: Capital Bike Share 2011 Member Survey, Denver Bike Sharing 2011 Nice Ride November 2010 Survey

  21. Convenience Begets Use • Nice Ride (Minneapolis) Member Survey: “What do you value most about bike share?” • Convenience 60% • Exercise: 13%

  22. Capturing Opportunistic Trips

  23. Capturing Opportunistic Trips

  24. Bike share + Transit’s Complimentary Relationship

  25. Bike Share and Transit Capital Bike Share: -54% of members had trips that began/ended at Metrorail station

  26. Attracting New Riders Strong & Fearless Interested but Concerned No way No How Enthused & Confident

  27. Commuters Employees: work trips and errands Residents: errands and entertainment Business travelers and tourists Who uses bike share?

  28. How do people use bike share? (weekdays by season) 7am 9am Noon 5pm 7pm 9pm Capital Bike Share (DC/Arlington) 2011 Trip Data, graphs courtesy of http://jdantos.wordpress.com

  29. Residents, not tourists make vast majority of trips Capital Bike Share (DC/Arlington) 2011 Trip Data, graphs courtesy of http://jdantos.wordpress.com

  30. Day pass users’ (tourists, 1st timers) trips mostly* occur on weekends Capital Bike Share (DC/Arlington) 2011 Trip Data, graphs courtesy of http://jdantos.wordpress.com

  31. Bike Share Station Planning • DENSITY • Residential • Employment • Commercial • Bikeways • Transit dependent

  32. Equity Provisions High Road Standards High Road Committee 50% of non-management job hours: women and underserved communities 30% underserved communities All hires through designated workforce provider until hiring goal met 150% of minimum wage Full benefits and health insurance for full time employees 500 discounted memberships each year Partnership with housing and service providers to promote

  33. Challenges • Locating stations with space constraints • Access to helmets • Reaching low income Portlanders • Reliance on private sponsorship

  34. Discussion? • Thank you. Steve Hoyt-McBeth steve.hoyt-mcbeth@portlandoregon.gov 503-823-7191 www.pdxBikeShare.com

  35. Industry Players: Suppliers 1. Public Bike System Company 2. Bcycle Other: -Bike Nation -Sandvault -8D -Social Bicycles

  36. Industry Players: Operators • Alta Bicycle Share (mostly PBSC) • Nonprofit operators (Bcycle) 3. Others (new or few contracts) • Bicycle Transit Systems, Inc. • Cycle Hop • Deco Bikes (two large systems)

  37. Large systems Boston (PBSC, Alta) Chicago (PBSC, Alta) DC region (PBSC, Alta) Denver (Bcycle, nonprofit) Miami Beach (Sandvault, Deco Bike) Minneapolis/St. Paul (PBSC, nonprofit) New York City (PBSC, Alta) Medium systems Boulder (Bcycle, nonprofit) Broward County, FL (Bcycle, Cycle Hop) Chattanooga (PBSC, Alta) Columbus (PBSC, Alta) Houston (Bcycle, nonprofit) Kansas City (Bcycle, nonprofit) Madison (Bcycle, nonprofit) San Antonio (Bcycle, nonprofit) Small systems Des Moines (Bcycle, nonprofit) Oahu, Hawaii (Bcycle, nonprofit) Oklahoma City (Sandvault, nonprofit) Omaha (Bcycle, nonprofit) Salt Lake City (Bcycle, nonprofit Spartanburg (Bcycle, nonprofit Tulsa (Sandvault, nonprofit) Coming Phoenix (Social Bicycles, Cycle Hop) Philadelphia (not announced) Portland (8D*, Alta) San Diego (Deco Bike) Seattle (8D, Alta) Bike Share Nationwide: Suppliers + Operators

  38. Station location benefits: increased patronage • “If a business, restaurant, or shop is easily accessible by Capital Bikeshare, does that access make you more or less likely to patronize that establishment?” • Somewhat more likely: 51.1% • Much more likely: 30.4% • Somewhat or much more likely: 81.5%