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  1. Problem statement • Often times, water taste is unpleasant and a different flavor is desired, however trying to flavor the water involves many different components that may not be readily available at all times.

  2. Changes and Emphasis • Changed from hydration station problem statement • Focus on being reusable • Eco-friendly • Health-concerned

  3. 7,614,512 • Inventor: Nader; Nowzari • Address: Richmond, ON, CA • Application number:11/987,848 • File date: December 5, 2007 • U.S. class:215/6 ; 206/217; 215/10; 220/506 • International class:B65D 1/04 (20060101); B65D 1/06 (20060101)

  4. 20060213854 • Inventors: Singh; Manjit C.N.G • Address: Michael J Cherskov;Cherskov & Flaynik 20 N Wacker Drive Chicago IL 60606 US • Serial No 531087, Series Code: 10 • File date: October 16, 2003 • PCT NO: PCT/GB03/04481 371 • U.S. class: 215/6 U.S. • International class: : B65D 1/04 20060101 B65D001/04 • Application Number0223981.2 • Date Oct 16, 2002 • Code GB

  5. D478,511 • Inventor:Reynolds; Erin • Address: E. Haven, CT • File date: August 19, 2003 • Appl. No.: D/158,114 • Filed: April 1, 2002 • Current U.S. Class:D9/502 ; D7/510; D7/511; D9/503; D9/520 • Current International Class: 0901

  6. Just placed another order................and I want you to know I LOVE this stuff. I have it many times per day. I use it in my Medifast shakes, puddings, medifast oatmeal and oatmeal cakes/pancakes too. I love the "Grandmas Apple Pie and Cinnamon Danish Swirl in my Hot sugar free Apple Cider at night. Of course I put them in my coffee and tea too. These drops make everything EXTRA good. I love my medifast and have lost 200 lbs (thats how much I love MF) and have been having Medifast for almost 2 years......so this really helps to add new life to my food plan......A BIG THANK YOU.- Patricia Morelli

  7. APA citation: I placed another order retrieved December 1 ,2009 from http://capellaflavordrops.com/testimonials.aspx

  8. Judi • I never thought I could give up soda...hate plain water and then learned about your's. I've lost about 20 so far and am on my journey.

  9. Testimonial retrieved December 1,2009 from http://www.herbalwater.com/testimonials.html

  10. Reviews/TestimonialsFlavor Creation continues to assist me in my development as a flavorist on a regular basis. It is a handy resource that I keep nearby at all times.- Brian Merritt, Junior Flavorist, International Flavors and Fragrances

  11. APA citation: Testimonial retrieved December 1, 2009 from http://allured.stores.yahoo.net/flavorcreation.html

  12. Matrix Scaled (1-5) 1=worst, best is D478511

  13. 3.3.2 • Often times, water taste is unpleasant and a different flavor is desired, however trying to flavor the water involves many different components that may not be readily available at all times. • Solution: innovation

  14. Trend analysis • Pur Water pitcher • SoBe life water • Combine bottle and cap United States Patent D397,941 • Cosmetic bottle -States Patent D277,360