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Hazel’s makeover. Anneloes Beverwijk 2207850 Karlein Lelieveld 2151316. Table of content. SWOT analyses S: Strengths W:Weaknesses O: Opportunities T: Threats New product Green and clean New logo Mission statement Hazel’s angels. Strengths (internal). Supplier Network

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hazel s makeover

Hazel’s makeover.

AnneloesBeverwijk 2207850

KarleinLelieveld 2151316

table of content
Table of content
  • SWOT analyses
    • S: Strengths
    • W:Weaknesses
    • O: Opportunities
    • T: Threats
  • New product
    • Green and clean
  • New logo
  • Mission statement
  • Hazel’s angels
strengths internal
Strengths (internal)
  • Supplier Network
  • Customer Base
  • Experience
weaknesses internal
Weaknesses (internal)
  • Customers see Hazel as outdated
    • Catalogues unattractive
    • Too many different product lines (which are not great money spinners)
    • Poor quality of products
    • Lack of interesting new lines
    • Ordering procedures old fashioned
opportunities
Opportunities
  • Using internet and e-commerce
    • www.hazelscosmetics.com
  • Enter retail segment
  • Green products
threats
Threats
  • Competitors
  • Less money for cosmetics
  • False start due to outdated image
green and clean
Green and clean
  • No chemicals
  • Natural ingredients
  • Aloëvera / minerals
  • Environmentally friendly jar
new logo
New logo

Symbol which stands for peace

Symbol which stands for: phisycal- mental- and spiritual health and protection against bad influences

mission statements
Mission statements
  • We believe in a green future  we would like to be in balance with nature
  • Every one deserves to be a natural beauty  Hazels Angels
hazels angels
Hazels Angels

Natural beauties who fight for nature