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Hazel's Makeover: Green & Clean Mission for a Sustainable Future

Explore Hazel's transformation into a green and clean cosmetic brand with a new product line, logo, and mission statement. Conduct SWOT analyses to uncover strengths, weaknesses, opportunities, and threats. Learn how Hazel's Angels advocate for natural beauty and environmental consciousness. Discover the three-step anti-aging product and eco-friendly initiatives. Take Hazel's journey towards a balanced and sustainable future.

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Hazel's Makeover: Green & Clean Mission for a Sustainable Future

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  1. Hazel’s makeover. AnneloesBeverwijk 2207850 KarleinLelieveld 2151316

  2. Table of content • SWOT analyses • S: Strengths • W:Weaknesses • O: Opportunities • T: Threats • New product • Green and clean • New logo • Mission statement • Hazel’s angels

  3. Strengths (internal) • Supplier Network • Customer Base • Experience

  4. Weaknesses (internal) • Customers see Hazel as outdated • Catalogues unattractive • Too many different product lines (which are not great money spinners) • Poor quality of products • Lack of interesting new lines • Ordering procedures old fashioned

  5. Opportunities • Using internet and e-commerce • www.hazelscosmetics.com • Enter retail segment • Green products

  6. Threats • Competitors • Less money for cosmetics • False start due to outdated image

  7. A 3-step natural anti-aging product! 1 3 2

  8. Green and clean • No chemicals • Natural ingredients • Aloëvera / minerals • Environmentally friendly jar

  9. New logo Symbol which stands for peace Symbol which stands for: phisycal- mental- and spiritual health and protection against bad influences

  10. Mission statements • We believe in a green future  we would like to be in balance with nature • Every one deserves to be a natural beauty  Hazels Angels

  11. Hazels Angels Natural beauties who fight for nature

  12. Thank you for your attention, Questions?

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