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Hazel’s makeover.

Hazel’s makeover. Anneloes Beverwijk 2207850 Karlein Lelieveld 2151316. Table of content. SWOT analyses S: Strengths W:Weaknesses O: Opportunities T: Threats New product Green and clean New logo Mission statement Hazel’s angels. Strengths (internal). Supplier Network

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Hazel’s makeover.

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  1. Hazel’s makeover. AnneloesBeverwijk 2207850 KarleinLelieveld 2151316

  2. Table of content • SWOT analyses • S: Strengths • W:Weaknesses • O: Opportunities • T: Threats • New product • Green and clean • New logo • Mission statement • Hazel’s angels

  3. Strengths (internal) • Supplier Network • Customer Base • Experience

  4. Weaknesses (internal) • Customers see Hazel as outdated • Catalogues unattractive • Too many different product lines (which are not great money spinners) • Poor quality of products • Lack of interesting new lines • Ordering procedures old fashioned

  5. Opportunities • Using internet and e-commerce • www.hazelscosmetics.com • Enter retail segment • Green products

  6. Threats • Competitors • Less money for cosmetics • False start due to outdated image

  7. A 3-step natural anti-aging product! 1 3 2

  8. Green and clean • No chemicals • Natural ingredients • Aloëvera / minerals • Environmentally friendly jar

  9. New logo Symbol which stands for peace Symbol which stands for: phisycal- mental- and spiritual health and protection against bad influences

  10. Mission statements • We believe in a green future  we would like to be in balance with nature • Every one deserves to be a natural beauty  Hazels Angels

  11. Hazels Angels Natural beauties who fight for nature

  12. Thank you for your attention, Questions?

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