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Consumer in Situations. Chapter 10. Situations. What are they? Why do they matter?. Time and Consumer Behavior. Temporal factors Time pressure Less time = Time of Year Seasonality Time of Day Circadian cycles Effects Advertiming. Places and Consumer Behavior. Shopping

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Consumer in Situations


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Presentation Transcript
situations
Situations
  • What are they?
  • Why do they matter?
time and consumer behavior
Time and Consumer Behavior
  • Temporal factors
    • Time pressure
      • Less time =
    • Time of Year
      • Seasonality
    • Time of Day
      • Circadian cycles
        • Effects
    • Advertiming
places and consumer behavior
Places and Consumer Behavior
  • Shopping
  • Shopping Activities
    • Acquisitional shopping
    • Epistemic shopping
    • Experiential shopping
    • Impulsive shopping
  • Shopping Value
    • Personal value
      • Utilitarian / Hedonic
    • Value & Shopping
      • Retail personality
        • Functional quality
        • Affective quality
impulsive shopping
Impulsive Shopping
  • Impulsive shopping
  • Impulsive v. Unplanned shopping
    • Point-of-purchase
    • Utilitarian
  • Susceptibility
    • Impulsivity
      • Colors, prices, smells
  • Consumer self-regulation
    • Action-oriented
    • State-oriented
  • Impulsive v. Compulsive
places have atmospheres
Places Have Atmospheres
  • Atmospherics
  • Servicescape
  • Functional quality
  • Affective quality
atmosphere elements
Atmosphere Elements
  • Two factors
    • Fit
    • Congruity
atmosphere elements1
Atmosphere Elements
  • Odors
    • Olfactory
      • Citrus
  • Music
    • Foreground
    • Background
      • Affects
  • Color
      • Blue and red
atmosphere elements2
Atmosphere Elements
  • Social settings
    • Social Environment
      • Crowding
        • Nonlinear effect
      • Shopping buddies
      • Salespeople
    • Virtual shopping
antecedent conditions
Antecedent Conditions
  • What are they?
  • Economic Resources
    • Buying power
    • Consumer budgeting
  • Mood
    • Good mood
    • Bad mood
  • Security and fearfulness