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  1. Manifesto 2.0:What does the future look like for publishers? Sara Lloyd Digital Director Pan Macmillan

  2. A little bit of history (1) • 1448 – Gutenberg’s printing press • 1839 – commercial telegraph; electricity runs a printing press • 1876 - telephone • 1920 - radio • 1935 – television • 1951 – first mass-produced computer • 1959 – the microchip • 1969 – first ARPANET nodes installed

  3. A little bit of history (2) 1969 – First ARPANET nodes installed 1976 – Queen Elizabeth II is first world leader to send an email 1981 – First digital version of Encyclopedia Britannica; JISC launches JANET 1983 – ARPANET switches to TCP/IP protocol, birth of the Internet 1991 – CERN releases the world wide web; Elsevier’s TULIP project launched 1993 – WWW goes public, first graphical web browser (Mosaic) 1994 – Encyclopedia Britannica goes online; c.75 online journals 1995 - ScienceDirect 1998 – XML is created 1999 – Official launch of the Google search engine 2000 – Grove and OED launched online 2002 – 75% of journals in Science Citation Index are online 2004 –Google Print, Google Library and Google Scholar launch 2008 – ebook Readers become available in UK bookstores; Kindle sales spike after Oprah votes it her favourite gadget in US; Lexcycle’s Stanza for iPhone is downloaded 500,000+ times; Google launches Android and settles with AAP….

  4. Ever felt like you’re operating on shifting sands….?

  5. ….So, what does the future look like?

  6. Photo: Associated Press

  7. Some interesting numbers 1,280,000,000,000 121.5 2.2 5 out of 10 1,200,000

  8. Some more interesting numbers 50 30-70

  9. technical revolution: dial-up broadband desktops connected devices

  10. social revolution content is king comments are king “Content isn't king; conversation is. If you had the choice of bringing your friends or your books to a desert island, we'd call you a sociopath if you took the books over the breathing humans.” - Cory Doctorow, Boing Boing

  11. What needs to change about the way publishers do business?

  12. publisher = intermediary

  13. publisher = enabler?

  14. publishers understand markets… …not customers

  15. …and learn how to collaborate…

  16. A sorry reminder A sorry reminder…. http://sethgodin.typepad.com/seths_blog/2008/01/music-lessons.html

  17. Sara Lloyd Digital Director Pan Macmillan s.lloyd@macmillan.co.uk http://thedigitalist.net The Manifesto at the digitalist: http://thedigitalist.net/?p=155 The Manifesto at Library Trends: https://muse.jhu.edu/journals/library_trends/toc/lib.57.1.html