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ES2002 Business Communication

ES2002 Business Communication. Course Introduction. Outline. Importance of communication skills Course details Objectives Content Structure Assessment Mini lectures Recommended texts Tour of course website.

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ES2002 Business Communication

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  1. ES2002 Business Communication Course Introduction

  2. Outline • Importance of communication skills • Course details • Objectives • Content • Structure • Assessment • Mini lectures • Recommended texts • Tour of course website ES2002 Business Communication: Course Introduction

  3. “The ability to communicate well is ranked the number one key to success in Business, … and the Professions.” “As executives reach middle management and above, the primary criterion for advancement is communication and motivation skills rather than basic job performance.” ES2002 Business Communication: Course Introduction

  4. Primary factors in achieving success(Executives earning over $250,000) • Communication Skills 71% • Intelligence 64% • Integrity 54% • Experience 50% • Enthusiasm, positive attitude 46% • Self-esteem/confidence 37% • Risk-taking attitude 35% • Formal education 29% • Ambition 25% • Emotional Maturity 16% ES2002 Business Communication: Course Introduction

  5. “Of the Singapore nationals hired this year, the most common skill shortages cited across all industry sectors are communication skills (15.1 percent), computer skills (12.5 percent) and managerial experience (13.9 percent).” Source: A job survey by TMP worldwide, a leading global human resource consultancy with local expertise across the Asian region – reported in The Straits Times, Recruit section, Tuesday, 30 October 2001. ES2002 Business Communication: Course Introduction

  6. “The thinking human being not able to express himself stands at the same level as those who cannot think.” Pericles, An orator in the times of ancient Greece ES2002 Business Communication: Course Introduction

  7. “… they [business communication courses] teach the one thing that is perhaps the most valuable for the future employee to know … This one basic skill is the ability to organise and express ideas in writing and speaking … The letter, the report, the memorandum, the ‘ten-minute’ presentation to a committee are basic tools of an employee” Peter Drucker, The management guru ES2002 Business Communication: Course Introduction

  8. Course objectives Course objectives By the end of the course, you should be able to: • Understand the fundamental principles of effective business communication • Apply the critical and creative thinking abilities necessary for effective communication in today’s business world • Organise and express ideas in writing and speaking to produce messages suitably tailored for the topic, objective, audience, communication medium and context • Demonstrate clarity, precision, conciseness and coherence in your use of language Course details ES2002 Business Communication: Course Introduction

  9. Course content Course content • Communication: models, principles and problems • Meeting/group discussion skills • Letter writing skills • Report writing skills • Intercultural communication skills • Interpersonal skills • Oral presentation skills Course details ES2002 Business Communication: Course Introduction

  10. Course structure Course structure • Tutorial activities: group discussions, class presentations, mini lectures, case studies, simulations, self and peer evaluations, discussion forums, and others • Course materials: • readings from recommended texts and online sources • course notes available online • tutorial handouts • Contact hours per week: 4 (2-hr tutorials twice a week) • Modular credits: 4 Course details ES2002 Business Communication: Course Introduction

  11. Course assessment Course assessment • Continual assessment: 60% • Final examination: 40% Course details ES2002 Business Communication: Course Introduction

  12. Continuous assessment(60 marks) Course assessment More detailed assessment criteria for each assignment available on the course website. • Report (group): 20 marks • Quality of report (80%) • Peer evaluation of report (20%) • Executive summary (individual): 6 marks • Letter (individual): 10 marks • Project presentation (individual): 12 marks • Performance on oral presentation (80%) • Self evaluation of oral presentation (20%) • Class participation: 12 marks • Performance on mini lectures (30%) • Performance on pop quizzes (20%) • Performance on other criteria (50%) Course details ES2002 Business Communication: Course Introduction

  13. Important note Course assessment The letter assignment will be done by all students in one sitting on Saturday, 28 October, from 10.00 to 12.00. Please keep the date and time free. Course details ES2002 Business Communication: Course Introduction

  14. Class participation assessment Course assessment • Demonstration of ability to take responsibility for own learning • Turn up for tutorials and be punctual • Print out online course notes and/or PPT slides • Make valuable contributions as a group leader/member • Accomplish assigned tasks well • Participate actively and constructively in class discussions • Deliver mini lectures in a manner that will effectively facilitate other students’ understanding of the topics • Engage actively in e-learning activities • Display an overall positive attitude Course details ES2002 Business Communication: Course Introduction

  15. Are SMU students really different? • The Straits Times, 11 February 2003: SMU students are more confident and outspoken than NUS and NTU students • The Straits Times, 12 February 2003: • SMU students are more vocal than NUS and NTU students • More than half speak up in class • They ask questions and offer opinions freely Shouldn’t we do something to change the perception? ES2002 Business Communication: Course Introduction

  16. Mini lectures Mini lectures • You work in teams and take turns to undertake the challenging task of explaining to your tutorial mates about different topics on the course to aid their understanding. Course details ES2002 Business Communication: Course Introduction

  17. Mini lectures Mini lectures • Benefits you stand to gain: • You gain a better understanding and insight into the topic to be taught • You get to take responsibility for your own learning and become more independent learners, while at the same time benefiting from collaboratively working with others • You get to practise your oral presentation skills and obtain useful feedback on them before your final Project Presentation Course details ES2002 Business Communication: Course Introduction

  18. Recommended texts Recommended texts • Bovee, Courtland L., Thill, John V. and Schatzman, Barbara E. 2005. Business Communication Today. 8th edition. Upper Saddle River, NJ: Prentice Hall International Inc. (Call No. HF5718 Bov2005) • Locker, Kitty O. 2006. Business and Administrative Communication. 7th edition. Boston, Mass.: Irwin/McGraw-Hill (Call No. : HF5718 Loc2006) Course details ES2002 Business Communication: Course Introduction

  19. Course website Access through: • IVLE (Centre for English Language Communication) • http://courses.nus.edu.sg/course/elcnmi/ES2002/business_communication/home.htm ES2002 Business Communication: Course Introduction

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