Download
1 / 6
60 likes | 380 Views
ES2002 Business Communication. Letter Writing: Introduction. Outline. Functions of a letter Definition of an effective letter Types of letters The letter writing process. Functions of a letter. A messenger Letter conveys information An ambassador Letter represents the sending company.
E N D
ES2002 Business Communication Letter Writing: Introduction
Outline • Functions of a letter • Definition of an effective letter • Types of letters • The letter writing process ES2002 Business Communication: Letter Writing: Introduction
Functions of a letter • A messenger • Letter conveys information • An ambassador • Letter represents the sending company ES2002 Business Communication: Letter Writing: Introduction
An Effective Letter Is one where the reader reacts positively to the writer’s goals. ES2002 Business Communication: Letter Writing: Introduction
Types of letters • Broadly speaking, two types • Receivers outside one’s organisation • Receivers within one’s organisation • Memos Note: In handouts on letter writing, the word ‘letter’ used as a generic term to refer to all types of business correspondence (letters, memos, emails). ES2002 Business Communication: Letter Writing: Introduction
Letter Writing Process • Planning • Organising • Drafting • Revising ES2002 Business Communication: Letter Writing: Introduction
