advertising at gold s gym n.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
Advertising at Gold’s Gym PowerPoint Presentation
Download Presentation
Advertising at Gold’s Gym

Loading in 2 Seconds...

  share
play fullscreen
1 / 27
michel

Advertising at Gold’s Gym - PowerPoint PPT Presentation

238 Views
Download Presentation
Advertising at Gold’s Gym
An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.

- - - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript

  1. Advertising at Gold’s Gym

  2. Company Brief • Has emerged as a strong Brand Name in the fitness Industry over a decade. • Gold’s Gym has over 700+ facilities all over the world. • Fastest growing international gym chain in the Asia Pacific with 2 gyms opening every month • Currently we are 79 gyms across 43+ cities of India.

  3. INDIAN FOOTPRINTS- 79 Gyms • Mumbai – 13 Gyms • Kolkata – 3 Gyms • Guwahati – 1 Gym • Bangalore – 10 Gyms • Hubli – 1 Gym • Coimbatore – 1 Gym • Ahemdabad – 1 Gym • Baroda- 1 Gym • Surat - 1 Gym • Pune – 5 Gyms • Faridabad – 1 Gym • Lucknow – 1 Gym • Raipur- 1 Gym • Kanpur- 1 Gym • Mangalore- 1 Gym • Agra – 1 Gym • Chennai – 1 Gym • Cochin – 1 Gym • Kolhapur – 1 Gym • Nasik - 1 Gym • Indore – 3 Gyms • Jaipur - 2 Gym • Udaipur – 1 Gym • Mohali – 1 Gym • Jalandhar – 1 Gym • Amritsar - 1 Gym • Noida – 2 Gyms • Delhi – 7 Gyms • Gurgaon – 2 Gyms • Ghaziabad- 2 Gym • Panchkula – 1 gym • Meerut- 1 Gym • Cochin- 1 Gym • Sangli- 1 Gym • Belgaum- 1 gym • Patna – 2 Gyms

  4. 360 degree Branding • Displays/Interactive media. • Electronic media. • Print media – PULSE. • Static branding. • SMS’s. • Website branding. • E-mailers. • Direct mailers. • Sponsoring event . • OOH . • Scrollers . • Gold’s Gym Radio . Feedback

  5. Demographics :- • Clientele:- Gold’s Gym caters to the elite namely directors, CEO’s, MD’s and top level executives. Members include the likes of: Niranjan Thakur, Surendra Hiranandani, Sunil lulla, Avanti and Yash Birla, Atul Ruia, AmbikaHinduja, Ajit Agarkar, Mahesh Bhupati, MohamadAzruddhin, Shammi Kapoor, Rishi Kapoor, Salman Khan, John Abraham, Rocky S, Sabina Merchant and many more. • All Gyms have a 30% female : 70% male ratio • Age group :- -15% below 24 years - 75% between 24-50 years - 10% above 50 years • Footfalls:- on an average we have 350 workouts per day per gym. • Gym size: 7000Sq Ft to 15000 Sq Ft

  6. Some landmark locations providing reach and scale…

  7. Gold’s Gym Bandra-Mumbai

  8. Gold’s Gym Kandivali West-Mumbai

  9. Gold’s Gym Hadapsar –Pune

  10. Gold’s Gym Peddar road – Mumbai

  11. Interactive space and sampling activity :-

  12. Display :-

  13. Gold’s Gym Pulse magazine • Gold’s Gym magazine • Prospective target audience of 90,000 members across 43 cities

  14. Advertising Options in PULSE • Right hand full page • Back inside/front inside cover • Back cover • Belly Wrap • Insertion of fliers/Pamphlets • Tear off coupon • Index page branding • Sampling of product with PULSE

  15. Static branding:- TENT CARDS WALL BRANDING ROLL UP STANDEE DROP BOX ACRYLIC SHEETS

  16. Innovative branding Mirror Strip Branding Tags on the handles of each locker 6*3 feet Scrollers

  17. Locker room – Main Doors

  18. Changing Room Door A Translucent branding on the glass doors of the changing room

  19. Shower Area Doors/Curtains

  20. Event Properties of Gold’s Gym:- Body Transformation Fit & Fab Super Spin Calendar Model hunt

  21. Brands who worked with Gold’s Gym Media Cars Watches Music Systems /Plasma

  22. Perfumes and skin products :- Clothes and accessories Lingerie

  23. Sports and health products:-

  24. AND SOME MORE… Banks Durable lifestyle stores/ goods Travel

  25. Car Placement- Mercedes at Pune Gold’s Gym ; Jaguar at Mumbai and Pune ;Audi at Mumbai gyms and Fit & Fab 2011

  26. We PROMOTE You PROFIT !!!

  27. Contact • Pooja Thakur – pooja@goldsgymindia.com Mobile no. - 09223593185. • Sanyukta Khandke – sanyukta.khandke @goldsgymindia.com Mobile no. - 09223300255 • Bhagyashree Shukla – bhagyashree@goldsgymindia.com Mobile no . – 09223394389 • Aseem Chaturvedi – aseem.chaturvedi@goldsgymindia.com - North Mobile no. - 09560588057 • Swagata Prasad – Swagata@goldsgymindia.com – South