growth hacking for b2b companies n.
Skip this Video
Download Presentation
Growth Hacking For B2B Companies

Loading in 2 Seconds...

play fullscreen
1 / 8

Growth Hacking For B2B Companies - PowerPoint PPT Presentation

  • Uploaded on

B2B is the biggest market in the consumer products and services. If you want to promote your B2B business in online market, then you have to take some knowledge about hacking growth. Techno Infonet provides a vital stage for B2B market business with some splendid services to promote B2B business like: Make big network, inbound marketing, online business promotion via SMO's and many other ways to promote B2B business. If you want to need more information about B2B business growth then visit or call on us 91 79 40307527

I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
Download Presentation

PowerPoint Slideshow about 'Growth Hacking For B2B Companies' - michaelsmithnov

Download Now An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.

- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
best practices in b2b growth hacking
Best Practices in B2B Growth Hacking

If you can build this into your product like a consumer app, business models that weren’t ever possible, become growth machines. VCs would start to throw money at you like you’re some kind of Marc Benioff and Mark Zuckerberg mix.

You’re able to go into a market where no salesperson has gone before, and potentially, as seen by Atlassian, use this approach all that way to 100M+ in revenue.

The below are some best growth hacking practices taken from a cross-section of the some of the best B2B startups out there.

1 inbound marketing
1. Inbound Marketing

The principle behind inbound marketing is to give the people who would be your potential customers free stuff to figure out WHO they are.

Think about it. If you don’t have a product that can be used by 10% or even 1% of the population, finding who who you should spend your limited time and resources on is a huge challenge.

Don’t just blog. Write targeted content for your audience and to help reach out to influencers. Offer a freemium version of your product that your customer is going to be interested in.

2 self service
2. Self-service

Self-service is allowing your users to sign up and even start using your product without any help.

Sounds similar to a consumer product, right?

And the goals here are similar. Focus on decreasing friction during the sign up process and create an onboarding process that teaches your customer. If you’re in sales at Atlassian, Box or Yammer, it’s a much easier pitch to a tell Fortune 500 company that 5% of their employees are already use you.

3 emphasis on ui ux
3. Emphasis on UI/UX

If you’ve used Google analytics, you know how tough the product is to wrangle and get out actionable information. A strong focus on UI/UX helps you all along the lean marketing funnel, from acquisition all the way to revenue.

These days, almost every potential business stakeholder is also a consumer. They’ve already been trained to engage with online and mobile products. On top of this, pioneers like SalesForce and Box have made external storage an option for small, all the way to large enterprise companies.

4 network effect
4. Network effect

The network effect allows users to do the work for you in finding and retaining new users. The key question here is what can your product do to incentivize someone to invite others into your product and improve its value?

Lenndo uses social graph APIs like Facebook and LinkedIn as well as the address books Gmail, Yahoo and Hotmail to invite new users which creates the one to many referral mechanism which makes their product viral.

5 create an authentic community
5. Create An Authentic Community

Building an authentic community gets users who can talk enthusiastically about your product and act as your sales people.

This doesn’t necessarily have to just be online. Companies like SendGrid, 10gen and Twilio make an effort to have community evangelists representing the brand on the ground as well as the web.


Contact US

Techno Infonet

FF-107, Abhishree Adroit,

Nr. Swaminarayan Mandir,

Mansi Circle, Vastrapur,

Ahmedabad - 380015

Gujarat, India.

Phone: +91 79 40307527