The Future of ContentMarketing Michael Brenner NewsCred – Head of Strategy @BrennerMichael
Great marketing is great storytelling
Today’s always-on, connected world presents a huge challenge and an opportunity for Brands
(TL / DR) The world has changed. Most marketing sucks. Attract your audience through stories people love.
“Content Marketing is all the marketing that’s left!” Seth Godin, 2008
Unique Point of View Trap How brands can become consumed with their story, not their customers.
60-70% of marketing content goes completely unused. (Sirius Decisions)
73% of people surveyed wouldn’t care if the brands they use disappeared from their life. (Co.Exist)
80% of CEOs unsatisfiedwith CMOs (Fournaise Group)
Remain Optimistic About Mobile Ad Spend Growth… Print Remains Way Over-Indexed
What will change in 2015? FROM Content about us Content for social Disconnected digital channels Campaign-driven content TO Customer-centric storytelling Content at the core of everything Brand content hubs / publishers Continuous “culture of content”
The Future of Content Marketing is “Converged Media”
“Brands need to take the phrase ‘acting like a publisher’ literally.” Dietrich Mateschitz, Founder and CEO Red Bull
Converged Media Requires an Owned Content Hub
The Future of Content Marketing is Proven ROI