1 / 1

Harvey’s Case Study

Harvey’s Case Study. Objectives Harvey’s wanted to help boost sales in non sale periods by offering an exclusive discount Execution Worlds first digital coupon service broadcast on terrestrial television

Download Presentation

Harvey’s Case Study

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Harvey’s Case Study • Objectives • Harvey’s wanted to help boost sales in non sale periods by offering an exclusive discount Execution • Worlds first digital coupon service broadcast on terrestrial television • Simple text in mechanic from TV advertisement for a 15% discount in Harveys furniture stores Results • Average redemption rate 30% generating 20 times Return on Investment • Proven to be 10 times more successful than email control campaigns • Technical integration completed and deployed to all tills in under two weeks • Campaigns used to lift trading troughs and so successful it is licensed annually so Harveys can activate at will

More Related