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This study assesses the awareness and feedback on the Estonia-Latvia Cross-border Cooperation Programme, including the sources of information used by the public. It also identifies obstacles to participation and interest in cross-border cooperation. The complete report is available on the estlat.eu website.
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What do “the people” think of us?Feedback and awareness study of the Estonia – Latvia Cross-border Cooperation Programme Rasma Rozenberga Information manager of the Estonia – Latvia Programme, www.estlat.eu INFORM network meeting in Brussels, June 15-16, 2010
Main idea... • Assess awareness about the Programme • In context of ETC and EU programmes in general • See the info sources people use (!) Problem to statistically track potential applicants • Obtain useful feedback • Interest in cross-border cooperation • Interest in participation in our Programme • Obstacles
Sector and country differences: readiness to search for info
Sector and country differences: general cooperation interest
Country differences in general cooperation interest 1 - No interest 2 - We would be interested to attend joint events and meet with such organizations/ maintain contacts or cooperate as far as it does not require any special effort from us 3 - We would be ready to invest some effort to search for such organizations and establish contact (using joint events or visits to the other country, giving calls etc.), initiate some ideas and take part in joint projects 4 - We would be ready to invest greater effort and use all available tools to find such organizations (also through calls or visits of the local municipalities or other intermediaries in Estonia/ Latvia), actively attend and initiate joint events to maintain the contact, propose ideas and initiate joint projects
General cross-border cooperation interests Statistically significant correlations prove that interest in cooperation with any country is linked to interest in cooperation with any other country Cooperation interest not so geographically, historically or culturally determined as it migh seem
Obstacles for Estonia – Latvia Programme: sector & viewing partners as competitors
For communication • Continuous information work, especially: • for private sector • through intermediaries and “trusted actors” • in Estonia • Joint efforts with other ETC programmes • info materials • seminars together • Practical workshops based on obstacle groups • Partner search help as much as we can provide: • contact forums • online idea sharing space • Intermediary contacts
On Programme level • Considering of the actual cooperation interest and obstacles during strategic planning in this and the next programming periods • Programme area • Private sector • Programme conditions reg. financing • Priority areas • Split coordinating bodies for different programmes
Summary “... give us grace to accept with serenity the things that cannot be changed, courage to change things that should be changed and the wisdom to distinguish the one from the other” (Reinhold Niebuhr, The Serenity Prayer, 1937)
Complete report of the feedback study done by the Estonia – Latvia Programme is available at www.estlat.eu/news/programme-news/survey