Amity School of Business BBA, Semester - II E - Commerce Arpan Sinha

1. Amity School of BusinessBBA, Semester - IIE - CommerceArpan Sinha

2. e-Banking and e-Marketing Module -3

3. Internet Banking Changing dynamic in banking Industry Internet Marketing E-Cycle of Internet Marketing Online Marketing Vs Offline Marketing Challenges of Internet Marketing Topics

4. A method of banking in which the customer conducts transactions electronically via the Internet. Online banking is an electronic payment system that enables customers of a financial institution to conduct financial transactions on a website operated by the institution, such as a retail bank, virtual bank, credit union or building society. Online banking is also referred as Internet banking, e-banking, virtual banking and by other terms. "it's hard to beat e-banking for the 24-hour convenience it offers Internet-literate customers" E-Banking (Internet Banking)

5. Online banking facilities offered by various financial institutions have many features and capabilities in common, but also have some that are application specific. The common features fall broadly into several categories: A bank customer can perform non-transactional tasks through online banking, including - viewing account balances viewing recent transactions Downloading bank statements, for example in PDF format viewing images of paid cheques ordering cheque books Download periodic account statements Downloading applications for M-banking, E-banking etc. Features of Internet Banking

6. Bank customers can transact banking tasks through online banking, including - Funds transfers between the customer's linked accounts Paying third parties, including bill payments Investment purchase or sale Loan applications and transactions, such as repayments of enrollments Credit card applications Register utility billers and make bill payments Financial institution administration Management of multiple users having varying levels of authority Transaction approval process The process of banking has become much faster Features of Internet Banking Cont..

7. Some financial institutions offer unique Internet banking services, for example: Personal financial management support, such as importing data into personal accounting software. Some online banking platforms support account aggregation to allow the customers to monitor all of their accounts in one place whether they are with their main bank or with other institutions. Features of Internet Banking Cont..

8. Banking as a business can be subdivided into five types “ Retail Domestic Wholesale International Wholesale Investment Trust Banking

9. Controlling Cost Developing of new products and services Interaction between bank and consumer More competition Technology effect On Banking

10. Changing Consumer Needs Cost reduction Demographic trends Technology based financial service products Changing Dynamics in Banking Industry

11. Anytime Banking, and anywhere Banking Online Banking is much cheaper for the Bank. A survey says Online banking Costs is 10% of branch service. Elimination of geographical barriers Reduction in cost transaction (Cost effective) Track-ability Pay bill online there by saving postal services Easy to make utility payment. Online purchase The service are available seven days a week, 24 hrs a day Benefit of E-Banking

12. Difficult in adaption Technology Fear of Technology High cost of Technology Lack of Preparedness Restriction on usage technology. Drawback of E-Banking

13. Internet marketing, also known as web marketing, online marketing, or e-marketing, is referred to as the marketing of products or services over the Internet Internet marketing is considered to be broad in scope because it not only refers to marketing on the Internet, but also includes marketing done via e-mail and wireless media. Digital customer data and electronic customer relationship management (ECRM) systems are also often grouped together under internet marketing. Internet marketing ties together the creative and technical aspects of the Internet, including design, development, advertising and sales. Internet marketing also refers to the placement of media along many different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, email marketing, mobile advertising, and Web 2.0 strategies. Internet Marketing

14. Internet marketing, or online marketing, refers to advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce, in addition to sales leads from Web sites or emails. Internet marketing and online advertising efforts are typically used in conjunction with traditional types of advertising like radio, television, newspapers and magazines. The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy. Internet Marketing

15. There has, of course, been a rapid rise in the number of ecommerce enterprises selling goods online. Some operate solely in the online sphere. Many others are bricks and mortar businesses that are also offering products and services via their websites. But many other business models are using the internet to promote their business via websites, blogs, email, social media sites like Twitter and networking sites like LinkedIn. What's more, internet marketing enables you to carry out marketing activities that range from market research to improving customer service. Internet Marketing

16. Internet marketing can also be broken down into more specialized areas such as Web marketing, email marketing and social media marketing: 1) Web marketing 2) Email marketing 3) Social media marketing Specialized Areas of Internet Marketing

17. Internet marketing experts look at internet marketing as the primary solution to online presence. Here are some of the advantages of internet marketing: Pros:- Internet marketing is a low cost promotional strategy: Internet marketing is the easiest way to reach a global market : Internet marketing reaches target market easily Cons Internet Marketing does not build trust instantly Internet marketing is a tough competition Pros & Cons of Internet Marketing

18. The Internet allows for a continuum of marketing techniques ranging from strictly passive to aggressive. Passive Internet Marketing is called Pull Marketing. Aggressive Internet Marketing, is called Push Marketing. Internet Marketing Techniques

20. Internet marketing follows a life cycle the begins with planning, followed by the four P’s : Product, Price, Place, & Promotion. A Business Plan is a written document that identifies your business goals and how you will achieve them. It can be as simple as laying out the things you want to do and matching them against other products on the market, the competitions, the constraints, and the cash flow requirements. In virtually every case where an online business failed, it was either because of poor planning or poor management. A business plan is critical for an Internet Business. E-Cycle of Internet Marketing

21. The content of business Plan includes: Mission Product Competition Target Audience Marketing Sales Plan Operation Technology E-Cycle of Internet Marketing

22. E-Cycle of Internet Marketing

23. Marketing Marketing

24. Note :- SEM (Search Engine Marketing)

26. As we all know, when it comes to marketing your business online compared to offline, there are a lot more advantages. Not only has the world wide web dramatically changed since the first ever website in August 1991, but so has marketing. Before we look at why online marketing has more benefits than offline marketing, here is what is considered to be online marketing; Website Search (SEO) Email Marketing PPC (Pay Per Click) Online Advertising Social Media The Benefits of Online Marketing Vs Offline Marketing

27. Compared to what is considered to be offline marketing; Catalogues Brochures Flyers Exhibitions Newspaper Adverts The Benefits of Online Marketing Vs Offline Marketing

28. If you are looking to target a specific demographic, you are able to use online analytical tools to do this which enables you to be specific. Making changes online are also very quick and easy, allowing you to react to any surrounding changes to your marketing. Monitoring traffic and behaviour online will ultimately allow you to personalize your content instantly. As you don't have the usual print costs, it can be relatively cheap to market online especially when it comes to social media and SEO. If you can learn how to use the tools available, you will not only save time but a lot of money too. Not only will you save on money through avoiding offline costs for adverts but for staff too. Generally, you will need less staff when using online tools to market than offline. The main deciding factor over why online marketing is more beneficial for a business than offline is because this is where 90% of your customers will be. We are in a new era where so many people of different ages and genders are all accessing the internet globally. For your business to be an ultimate success, you will need a combination of both online and offline marketing however, online marketing is where you will be able to connect with your audience on a broader scale. Why use Online Marketing over Offline Marketing?

29. As you all are aware about the fact that today all the company using internet as medium to promote and sale there product but few challenges faced by many company whose offline markets are very good. Problem of Integrity Lack of face to face contact Security and privacy issue Lack of Trust Challenges of Online Marketing

30. Thank you