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Amsterdam Marketing

Amsterdam Marketing. Samenwerking. Inkomsten (in miljoenen). Uitgaven (in miljoenen). 2. 3 clusters = 155 medewerkers, 30 vrijwilligers. 1. 3. Relaties: sales, relatiebeheer, events, crm , partnerships, MAC Marketing: consumer /business, online, press & media, business

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Amsterdam Marketing

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  1. Amsterdam Marketing

  2. Samenwerking

  3. Inkomsten (in miljoenen)

  4. Uitgaven (in miljoenen)

  5. 2 3 clusters = 155 medewerkers, 30 vrijwilligers 1 3 • Relaties: sales, relatiebeheer, events, crm, partnerships, MAC • Marketing: consumer/business, online, press & media, business • Dienstverlening: research, front, informatie

  6. Restaurants Advies • MAC • Winkels • Taskforcecongressen • Toerisme • Hotels • Cultuur(OAM, OAT)

  7. Verbinden • Versterken • Kiezen

  8. Kwaliteit Onderscheid Eigenheid

  9. Doelgroepen en doellanden Decision makers Internationaleondernemingen Toeristische & zakelijkebezoekers Inwoners Metropool Amsterdam

  10. Focus 2014 • Verzilveren successen 2013 • Interne Focus:Metropool marketing Business marketing

  11. Old Holland Beach of Amsterdam New Land Haarlem Amsterdam Flowers of Amsterdam Castlesand Gardens of Amsterdam

  12. Focus 2014 • Externe Focus: Jan-Feb: Fashion & Design Mrt-Apr: Bloemen Mei-Jun: Fietsen Jul-Aug: Festivals Sep: Fotografie Okt: Dance Nov: Museum Dec: Feest

  13. Focus 2015 • Interne Focus:Upgrade VisitorsCentres • -CS • -Schiphol • -Leidseplein • -Museumplein • Externe Focus: Eigenwijs en Creatief

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