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LSI Green Initiatives

LSI Green Initiatives. Naman Nair Architect, ESG - MegaRAID products. Customers Ask Two “Green” Questions. What is LSI doing to be a Green company? How are we making our products Green?. LSI Answers. Establish LSI as a recognized environmentally friendly (Eco-Sustainable) company

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LSI Green Initiatives

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  1. LSI Green Initiatives Naman Nair Architect, ESG - MegaRAID products

  2. Customers Ask Two “Green” Questions • What is LSI doing to be a Green company? • How are we making our products Green? LSI Proprietary

  3. LSI Answers • Establish LSI as a recognized environmentally friendly (Eco-Sustainable) company • CEO Abhi Talwalkar has committed to reduce our company’s GHG emissions by 15% by 2012 • Carbon Disclosure Project (CDP) • Collecting data on greenhouse gases and carbon footprint • Deliver environmentally friendly and highly efficient products and services that have both a positive green impact and offer economic benefits to our customers. • Work actively at the forefront of standards bodies to enable green technology • Push to be recognized as a Green Partner by OEM customers, and in turn help them be successful LSI Proprietary

  4. The “Green” Buzz! • Environmental consciousness • Regulations – WEEE, RoHS now • Aim to reduce carbon footprint and meet Energy Star guidelines • Publicity about climate change • Ethics and social responsibility LSI Proprietary

  5. The “Green” Buzz! • Environmental consciousness • Regulations – WEEE, RoHS now • Aim to reduce carbon footprint and meet Energy Star guidelines • Publicity about climate change • Ethics and social responsibility • But there are economic reasons, too • One study: 63% of data centers are running out of power • Even if they have power, cooling is becoming an issue • “100 KWatt in computing power = $1M in infrastructure cost.” - Stanford Linear Accelerator Center LSI Proprietary

  6. Pressure Is on Data Centers - Cost • Data center cost 25% of IT budget • Server and Storage is typically 17% • Hardware power usage driving costs up • $ in equipment requires a $ in energy • $ in energy per server requires $ for energy for HVAC • Energy unit price increasing • US is at $1 per Watt per Year (@ 12cents/KwH) • BOTTOM LINE: • Data centers growing 2x faster than revenue. Cannot be sustained. • Have to make do (or even consolidate) with current levels of Power and Floor space. Source: Financial Times; Gartner report 2007; Stanford University; AMD; Uptime Institute; McKinsey analysis LSI Proprietary

  7. Pressure is on Data centers - Emissions Carbon dioxide emissions as percentage of world total – industries Percent Data centers Airlines Shipyards Steel plants Carbon emissions – countries Metric tons of CO2 per annum EMISSIONS ARE SET TO QUADRUPLE BY 2020 Shall cause intense scrutiny by regulators, activists and corporate boards. Data centers Argentina Nether-lands Malaysia Source: Financial Times; Gartner report 2007; Stanford University; AMD; Uptime Institute; McKinsey analysis LSI Proprietary

  8. Most IT Attention Is on Servers…for Now Typical Data Center Power Usage Source: StorageIO Group LSI Proprietary

  9. Management Sophistication Has Not Kept Pace Demand Demand 20% 80% • In 1975-1985, mainframes with 70-80% utilization handled 80% of computing demand • Today, 80% of computing demand is handled by distributed systems with 5-30% utilization Source: IBM Energy Efficient Data Centre Jun 2007; McKinsey analysis LSI Proprietary

  10. Bad News! • Data centers are power hungry and are very inefficient … Good News • Problems are being addressed • Requires data centers to be efficient and consolidate • Servers are moving in this direction … Spotlight is not on storage…yet • So there is some breathing room LSI Proprietary

  11. Beware of Green-washing! • Lots of vendor noise on green • Awareness campaigns, best practices, articles, blogs, carbon credits, etc. • “…suppliers laid claim to energy savings in various thinly veiled advertisements for their wares.” Byte and Switch, Sept. 19. 2007 • Buying carbon credits on behalf of customers, Or giving away tree saplings at a trade show • Is power consumption really reduced? • Green-washing: “virtual efficiency” – problem just moved elsewhere • 33% power reduction in moving from 500GB drives to 750GB drives Or moving from RAID 1 to RAID 5 or larger RAID groups (e.g., 9+1 vs. 4+1) • What about performance? • Positioning MAID against online storage • Only addresses data that is rarely accessed LSI Proprietary

  12. LSI Corporate Strategy • Collaborate with industry associations, government agencies, partners, suppliers and customers. • Identify key issues and determine solutions. • Deliver solutions to resolve the issues. • Measure our results. Feed the results of our efforts back to industry associations, our partners, suppliers and customers. LSI Proprietary

  13. LSI Standards Initiatives LSI Proprietary

  14. ESG Green Focus • Energy efficiency in our storage products • Efficiency of technology and features • Improved and redesigned green hardware • Ease of management taking into account power consumption Metrics to strive for • Improve performance per Watt • Deliver better and increased functionality/features per Watt • Reduce physical storage or power consumed by storage without compromising performance and features • Reduce power used for infrequent access of information ESG advantage LSI-ESG Systems are leaders in best of class Cost/Performance/Watt ratios, within IDC PB1-6 LSI Proprietary

  15. ESG Product Strategy • LEAD with providing greatest economic benefit to the customer • i.e. NO green-washing! • Areas of focus for product roadmap • Efficient use of power • Drive power management • More efficient power supplies – better than 80% efficiency @ 20% - 100% load. • Performance efficiency • IOPS and MB/s per Watt • Consolidation by virtualization to reduce or fully utilize excess capacity • Thin provisioning • Also De-duplication & Compression • Management and intelligent placement of data • Analysis and reporting • Online migration LSI Proprietary

  16. 229 MB/s 881 MB/s 480 MB/s 1193 MB/s 6515 Watts 8472 Watts 7176 Watts 7088 Watts The ESG Advantage ESG’s superior performance efficiency, measured as IOPS per drive and MB/s per drive, offers an advantage over competitive systems LSI Proprietary

  17. The ESG Advantage Drives 224 240 240 262 Enclosures 14 16 18 19 Drives per Enclosure 16 15 14 14 TB 33 35 35 38 Watt/TB 197.42 202.51 205 222.95 ESG’s superior performance efficiency, measured as IOPS per drive and MB/s per drive, offers an advantage over competitive systems LSI Proprietary

  18. Performance Impact of Power Efficiency • LSI spin on “Green” ? • White paper is located at • http://www.lsi.com/powerconsumption/ • Used publicly available EMC benchmarks LSI Proprietary

  19. MegaRAID Deploying Dimmer SwitchTM Features Disk power usage delivered in phases • Typical disk power usage • Idle consumption ~8-10W That’s $8 - $10 per year • Sleep consumption ~1+ W That’s $1.50 per year (approx) • Phase 1 – Spin down unconfigured drives • Phase 2 – Spin down Hot spares, when not in use • Planned for end of year On roadmap • Phase 3 – Power throttling configured HDD based on usage • Phase 4 – Power throttling SAS and PCIe PHYs and DRPM – HDD speed control LSI Proprietary

  20. Take Away • LSI gets it! • We are committed • As a company • And to our customers • LSI is hard at work • In leading the industry • In defining strategy • In designing and delivering “truly green” solutions. LSI Proprietary

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