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TGI and P 2 People & Places

TGI and P 2 People & Places. The TGI Survey. Backdata Started 1969 Fieldwork Continuous Data release Spring, Summer, Autumn, Winter Sample 24,000 Adults 15+ Weighting To GB Population To NRS. Coverage of TGI. MEDIA: publications(c.200) TV viewing radio cinema

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TGI and P 2 People & Places

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  1. TGI and P2 People & Places

  2. The TGI Survey Backdata Started 1969 Fieldwork Continuous Data release Spring, Summer, Autumn, Winter Sample 24,000 Adults 15+ Weighting To GB Population To NRS

  3. Coverage of TGI MEDIA: publications(c.200) TV viewing radio cinema outdoor internet 18 PRODUCT SECTORS c.500 categories c. 4,000 brands DEMOGRAPHICS inc. TGI Lifestage ENHANCED UNDERSTANDING Leisure activities Time Diary Motivation to Purchase ATTITUDES (Lifestyle)

  4. ArgosWhich Media? Quintile 1 Media versus Argos shoppers in the last 3 months Argos shoppers have a strong correlation with the heaviest consumers of TV and Internet SOURCE: GB TGI 2004 Summer (Apr 2003 – Mar 2004)

  5. Qualified Metropolitans – Which Car Brands? Base: All viewers Source: GB TGI Summer 2004 (April 2003 - March 2004)

  6. TGI Tells You... Who to target… Demographics/Product users/Brand users How to target them… Via above and below the line activity What makes them tick… Lifestyle, motivation to purchase

  7. Using TGI data in Prospex

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