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Complementary Product Lines PowerPoint Presentation
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Complementary Product Lines

Complementary Product Lines

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Complementary Product Lines

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  1. Complementary Product Lines Interface Optical Storage Power Management • LDO’s • DC/DC Regulators • PWM Controllers • White LED Drivers • Charge Pumps • Supervisor / Reset • Auto Power Control • Photo Detector IC • Laser Diode Driver • 3V Serial Interface • 5V Serial Interface • Multi-Protocol ~ 125 Part Types Commodity to Proprietary ~ 30 Part Types Custom/ASSP ~ 200 Part Types Commodity to ASSP

  2. Camera Flash LED DriversFeb 2005

  3. Flash Boost Flash Driver CP 200mA Flash Driver CP 400mA Flash Driver CP 700mA Flash Driver CP 1A Flash Low Side Driver Flash/BL Combo Driver 300 250 200 - 150 Million $ 100 50 - - - 0 2005 2006 2007 Segment AnalysisCamera Flash Driver Product Development Strategy • Products Available • SP6648 – 800mA Boost Regulator • SP7648 – 900mA Boost Regulator with dual reference and true shutdown • SP6682 – 200mA 1.5x/2x charge pump • SP6683 – 300mA 1x/1.5x Buck/Boost Charge Pump • SP6686 – 400mA 1x/2x Buck/Boost Charge Pump LED Driver • SP6685 – 700mA 1x/2x Buck/Boost Charge Pump LED Driver • Product Roadmap • SP6684 – low cost fixed output voltage charge pump with minimal external components • SP6649 – 1.5A boost regulator • SP7618 – Low Dropout low side flash driver (in Fab) • SP7687 – 400mA Ultra Small Buck/Boost Charge Pump LED Driver with DAC SP6648 SP7648 SP6649 SP6648 SP7648 SP668x SP6686 SP7686 SP6682 SP6683 SP6684 SP6685 SP7687 SP6686 SP7618 SP6685 SP7687 SP7681

  4. Li + SP6685 700mA Buck/Boost Charge Pump Camera Flash LED Driver • Industry’s fastest charge pump buck/boost regulator • 700mA output current for camera flash LEDs • Up to 5.5V out for high VF LEDs • No inductor required! • Current regulation for best efficiency and matching • 2.4MHz Operation allowing for tiny external caps • Flash / Torch Mode for still or motion pictures • 1X and 2X Automatic Switch Modes • To ensure the highest efficiency possible • Programmable Flash mode current • PWM dimming control • Easy to program and simple to use • Excellent circuit protection • Over voltage • Over current • Over temperature Industry’s Smallest Solution Size! 3x3 mm DFN-10 package! 1mF 700mA C2 C1 VIN VOUT 4.7mF 1mF SP6685 FLASH FB RSET EN GND

  5. SP6685 Competitive Analysis

  6. SP6685 and LuxeonTM PWF1 LED • 200mA Torch mode • 700mA FLASH mode

  7. Li + SP6686 400mA Buck/Boost Charge Pump Camera Flash LED Driver • Industry’s fastest charge pump buck/boost regulator • 400mA output current for camera flash LEDs • Up to 5.5V out for high VF LEDs • No inductor required! • Current regulation for best efficiency and matching • 2.4MHz Operation allowing for tiny external caps • Flash / Torch Mode for still or motion pictures • 1X and 2X Automatic Switch Modes • To ensure the highest efficiency possible • Programmable Flash mode current • PWM dimming control • Easy to program and simple to use • Excellent circuit protection • Over voltage • Over current • Over temperature • Small 3x3 mm DFN package 0.47mF 400mA C2 C1 VIN VOUT 2.2mF 1mF SP6686 FLASH FB RSET EN GND

  8. Li + SP7686 400mA Smallest Form Factor Buck/Boost Charge Pump Camera Flash LED Driver • Industry’s fastest charge pump buck/boost regulator • 400mA output current for camera flash LEDs • Up to 5.5V out for high VF LEDs • No inductor required! • Current regulation for best efficiency and matching • 1.5 – 3 MHz flexible operation frequency allowing for tiny peripherals • Two Wire Control for Shutdown and Brightness • Flash / Torch Mode for still or motion pictures • 1X and 2X Automatic Switch Modes • To ensure the highest efficiency possible • Programmable Flash mode current • Excellent circuit protection • Over voltage • Over current • Over temperature • Small 2x3 mm DFN package • 33% smaller than 3x3 mm DFN 0.47mF 400mA C2 C1 VIN VOUT 1mF 1mF SP7686 EN1 FB EN2 GND

  9. Li + SP7687 1A High Efficiency Buck/Boost Charge Pump Camera Flash LED Driver • Industry’s fastest charge pump buck/boost regulator • >1000mA output current for camera flash LEDs • Up to 5.5V out for high VF LEDs • No inductor required! • Current regulation for best efficiency and matching • 1.5 – 3 MHz flexible operation frequency allowing for tiny peripherals • Two Wire Control for Shutdown and Brightness • Flash / Torch Mode for still or motion pictures • 1X and 1.5X Automatic Switch Modes • To ensure the highest efficiency possible • Programmable Flash mode current • Excellent circuit protection • Over voltage • Over current • Over temperature • Small 3x3 mm DFN package 1mF 1mF >1000mA C2 C4 C1 C3 VIN VOUT 1mF 1mF SP7687 EN1 FB EN2 GND

  10. SP7615 16V High Current Low Side LED Driver • 4 Constant Current Outputs of up to 125mA each • Outputs can be connected in Parallel for up to 500mA out • 4 channel matched LED current for consistent light output • Current adjusted via an external resistor • PWM dimming control and shutdown function • Minimal external components – 1 small resistor! • Small 2mm x 3mm DFN power package

  11. SP7615 to Drive 4 Strings of Luxeons • 4 Constant Current Strings of up to 500mA each

  12. SP7618 - Adjustable Low-side Driver for Camera Flash Applications FEATURES • Very low dropout voltage - 100mV • No external components • Built -in Current DAC (SP7618) • Output Current adjustable with 33mA steps • Power-saving shutdown mode of 12nA typical • Fast turn-on (<50µS) • Accurate Current Regulation Down to Dropout Voltage • Thermal Shutdown Protection • Fixed output versions available (SP7619) • Space saving 8 pin 2mm x 3mm DFN package • 1A Maximum Current

  13. NEW!SP7648 PWF1 Flash Driver Up to 1000mA PWF1 Dual Reference: 300mV or 800mV • True shutdown • Integrated torch/flash control • Up to 1000mA output current

  14. NEW!SP7648 PWF1 Flash Driver Vin 3.0-4.2V 4.7uH 10uF SP7648 Vout VBATT VOUT FLASH LX 0.1uF NC PGND 1W LED 22uF 10nF RLIM GND SHDN FB Vref

  15. LCD Backlight Drivers

  16. SP6687 4-Channel White LED Driver Features ■ Efficiency Over 90% of Battery Life. ■ Support up to 4 WLEDs ■ Soft Start Function ■ Short Circuit Protection ■ Three Charge Pump Mode: X1, X1.5, X2 ■ 250kHz/1MHz Fixed Frequency Oscillator Applications Cell Phones, Smart Phones PDAs, Digital Cameras, Camcorders MP3 Players Other Handhelds with Color Displays Production Q105 Cross to SC604

  17. SP6688 4-Channel White LED Driver Features ■ 2.7V to 5.5V Input Voltage Range ■ Drives up to 4 LEDS ■ 1X and 1.5X Mode Charge Pump ■ 1.2MHz operation reduces capacitor size ■ High Efficiency: 92% ■ 0.2% LED Current Matching ■ 28mA/LED Drive Capability ■Eliminates Ballast Resistors ■ Logic or PWM Dimming Control ■ Low 0.1µA Shutdown Current ■ Soft-Start Limits Inrush Current ■ Output Overvoltage Protection ■ Thermal Shutdown Protection ■ TQFN (4 x4mm) or QFN (3 x3mm) Applications Cell Phones, Smart Phones PDAs, Digital Cameras, Camcorders MP3 Players Other Handhelds with Color Displays Production Q205 Cross to MAX1573

  18. SP6690 and SP6691-Series White LED Driver Features ■ Miniature Package: 8 Pin DFN, 5 Pin TSOT or 5 Pin SOT-23 ■ High Output Voltage: Up to 30V for SP6690, 34V for SP6691 ■ Optimized for Single Supply, 2.7V - 4.2V Applications ■ Operated Down to 1V ■ High Efficiency: Greater Than 75% ■ Low Quiescent Current: 20µA ■ Ultra Low Shutdown Current: 10nA ■ Single Battery Cell Operation ■ Programmable Output Voltage ■ 1Ω switch (250mV at 250mA) ■ Drives up to 4-6 LEDs in series (SP6690) ■ Drives up to 4-6 LEDs in series (SP6691)