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Slam the Boards! - A Model for Marketing through Action RSS/MARS Virtual Reference Services Committee ALA 2013--Chicago. Today’s agenda: 10 min: Overview 20 min: Table discussions 20 min: Full discussion 10 min: wrap-up. Overview of “Slamming”.

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Slam the Boards! - A Model for Marketing through ActionRSS/MARS Virtual Reference Services Committee ALA 2013--Chicago

Today’s agenda:

10 min: Overview

20 min: Table discussions

20 min: Full discussion

10 min: wrap-up

overview of slamming
Overview of “Slamming”
  • Librarian participation in social Q&A sites
  • Provide sourced answers and promote libraries
  • Share your activities with other librarians.
  • Leave a findable archive of authoritative answers
  • Proactive (predatory?) reference service
a nice example
A nice example:
  • I do love the duct tape answer here (mostly because researching it gave me ideas on crafts myself!—Micki Wolfe
discussion questions
Discussion Questions:
  • What social Q&A sites do you prefer? Why?
  • What did you find rewarding about slamming, or if you didn’t do this, what would you imagine to be rewarding ?
  • If you haven't slammed, what intrigues you about the process ?
  • What do you find challenging in doing social question-answering (“Q&A”)and virtual reference?
  • What do you find challenging about promoting online virtual reference?
  • How do you think you can use slamming to promote libraries, librarianship and reference?
  • What are some weaknesses of slamming?  What are some strategies for making slamming more effective?
  • How do we get more librarians to slam? How can we encourage more administrators to support this and all virtual reference as part of every reference librarian’s job?
  • How can we measure slamming’s effectiveness?  Can you use the same measurements for all virtual reference in your library?
  • Suggest five first steps to get your library & peers started  slamming.
last questions
Last questions…
  • What are your ideas for the future of VR? 
  • How does slamming fit into it?
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