1 / 40

The Secret to a Successful Direct Mail Campaign Nonprofit Hub Wednesday, April 22, 2015

The Secret to a Successful Direct Mail Campaign Nonprofit Hub Wednesday, April 22, 2015 11:30 a.m. CST. Today ’ s Presenters. Giving Tree Associates. Who we are Intro to today’s webinar. Tip #1. Create a Timeline. When to begin How much time to build in. What to Include.

merler
Download Presentation

The Secret to a Successful Direct Mail Campaign Nonprofit Hub Wednesday, April 22, 2015

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. The Secret to a Successful Direct Mail Campaign Nonprofit Hub Wednesday, April 22, 2015 11:30 a.m. CST

  2. Today’s Presenters

  3. Giving Tree Associates • Who we are • Intro to today’s webinar

  4. Tip #1

  5. Create a Timeline • When to begin • How much time to build in

  6. What to Include • Preparing your list • List expansion • Quotes from vendors • Writing the letter • Creating collateral materials • Printing • Assembling • Note writing • Online donations • Electronic campaign • Acknowledgments • Etc.

  7. Structuring Your Timeline

  8. Tip #2 Personalize

  9. Personalize • Personalize, personalize and personalize!

  10. Personalize • Personalize, personalize and personalize! • Include personal hand written notes

  11. Karla, I hope you will join me in supporting IMD Guest House this year. Your support means this world to us! Warmly, Julie

  12. Hi Stacy, As you may know, Giving Tree is near and dear to me. I hope you will join me in supporting the organization this year. Wishing you a happy holiday. Warmly, Julie Apple Hi Stacy, Thank you so much for your past support of Giving Tree. It means the world to us. We hope you will continue your contribution this year. Wishing you a happy holiday season and new year! Best, Julie Apple

  13. Personalize • Personalize, personalize and personalize! • Include personal hand written notes • Personalize your collateral materials

  14. Tip #3 Messaging

  15. Messaging • Tell a story

  16. Strong Opening Line

  17. Messaging • Tell a story • Show impact

  18. Show Your Impact Prove Their Dollar Matters

  19. Messaging • Tell a story • Show impact • Make a direct and specific call to action • Include a photo • Blog post on messaging and content

  20. Tip #4 List Preparation and Expansion

  21. List Preparation and Expansion • Segmenting your list • Adding names • Updating and/or cleaning data • Sort list by leadership contact

  22. Tip #5 Postage

  23. Postage • Nonprofit postage permit • USPS nonprofit prices here • Obtaining a nonprofit postage permit here • Weigh a sample of your mailing before purchasing postage • Blog post on determining your postage needs

  24. Tip #6 Printing and Mailhouse

  25. Printing and Mailhouse • Do your homework: get quotes • Assembling the mailing: in-house vs. mailhouse • Blog post on printing and mail house

  26. Tip #7 E-campaign

  27. E-campaign • Assemble an e-blast version of the direct mail piece with slightly different content • Link to the donation page • Use of images • Test your eblast • Create a plan for your leadership to share with their networks

  28. Tip #8 Prepare Your Team and Resources

  29. Prepare Your Team and Resources • Prepare staff for calls and questions • Prepare the database • Build an easy-to-run report for updates to leadership

  30. Tip #9 Acknowledgments and Giving Thanks

  31. Acknowledgments and Giving Thanks • Acknowledgments vs. giving personal thanks • Timely acknowledgment and personal thank you outreach • Who to include in the thank you process

  32. Q and A’s

  33. Thank you for joining today’s webinar. Please contact us with any questions:Amy Schiffman amy@givingtreeassociates.comLisa Sheridanlisa@givingtreeassociates.comwww.givingtreeassociates.com

More Related