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Ch. 7 PowerPoint Presentation

Ch. 7

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Ch. 7

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  1. Ch. 7 TEAM BRN

  2. Platforms for commerce • EBAY • Developer Ecosystem

  3. Platforms for commerce • Amazon • Research and Development • 140,000

  4. Refund Please • FeedBurner • ScanZoom

  5. Affiliate Programs: • Associates • Marketplace Sellers

  6. A9 • Released but failure in comparison to Google and Yahoo. • Amazon – Leading Innovator • Government Platforms

  7. Platforms for Neighborhood Knowledge • Neighborhood Knowledge California (NKCA) Improve their neighborhood Project to easy access to a vast collection of pubic data Project integrates databases containing information about pubic and private activities development an interactive of Neighborhood Electronic Monitoring System (NEMS)

  8. Platforms for Neighborhood Knowledge • mapping interface to plot near real-time information on city maps was developed at UCLA Center for Neighborhood Knowledge criticsm of NKCA was it often reinforced the image that low-level communities only contain "deficits," such as nuisance properites and environmental hazards

  9. Platform incentive system • blog entry from Anil Dash started an interesting debate Flickr compensate the creators of the most popular pictures flickr trades free hosting of pictures there are other system of value other than or in addition to money connecting with other people online identity

  10. Platform incentive system • expressing oneself garnering other people's attention Del.icio.us's founder Joshua Schachter anointed by many as a Web 2.0 Criagslist is an open network

  11. Winning with an open platform • three key point stand out from our discuss open platform business model all news applications of a new technology give way to a shakeouts and then the truly viable business models emerge

  12. Winning with an open platform • second radical decentralization and openness createenvironment in which to build genuinely business models third will only remain viable for as long as all the stakeholders are adequately and appropirately compensated for thier contribution the stakeholder don't expect a free ride forever

  13. Winning with an open platform • world of cocreation and combinatioralinnvocation is all about building a loyal base of innocators that make your ecosystem stronger, more dynamic, and more expeident that the ecosystem need to identify and open up platforms to enable mass collaboration