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Exploring Google One Pass: Strategies for Paid Content Growth in Online Journalism

The International Symposium on Online Journalism in Austin, TX on April 1, 2011, focused on the evolution of paid content strategies in publishing. Jim Gerber, Director of Strategic Partnerships, discussed the challenges of managing access and revenue models in a multi-device landscape. Attendees learned about Google One Pass, a payment and authentication platform designed for publishers. The discussion covered business model flexibility, including subscriptions, metered access, and pay-per-article options, stressing the importance of experimentation in driving reader engagement and retention.

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Exploring Google One Pass: Strategies for Paid Content Growth in Online Journalism

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  1. One Pass International Symposium on Online Journalism Austin, TX 1 April 2011 Jim Gerber Director, Strategic Partnerships, News

  2. Challenges to paid content growth Managing Access, Revenue Models Selling Across Multiple Platforms Sustaining Traffic

  3. What model to implement? ?

  4. The answer is: It depends…

  5. What publishers need Sellanywhere Create once

  6. Google One Pass A payment and authentication platform for publishers

  7. One Pass vision • New revenue stream • Reader engagement and retention • Lightweight technology implementation • Multi-device/platform • Business model flexibility

  8. Business model flexibility • Subscriptions • Variable lengths • Auto-renewing • Metered models(publisher controlled) • Day pass (or other time frame) • Pay-per-article/bundle • Single article • Article bundle (e.g., Premium section, special event, vertical section) • Print subscriber discounts(via couponing in v1) • In-app access (per platform provider TOS)

  9. Roles & responsibilities Publisher manages pricing, content, business rules, customer support Google managesauthentication, payment processing

  10. Google One Pass • Premium content experience controlled by the Publisher By Michael D. Shear The News Site Staff Writer Thursday, April 8, 2010; 9:31 AM Article Preview One Pass – powered by Checkout

  11. So what is the answer?

  12. Then what can you do? Experiment and iterate

  13. One Pass http://www.google.com/onepass Android http://www.android.com/ Chrome https://chrome.google.com/webstore For More Information

  14. Thank you!

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