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The World Health Tourism Congress Durban, SA, 2010. Event Highlights. Medical Tourism. Travel to a foreign country to obtain care 750,000 Americans travelled outbound for medical care in 2008. By 2010 its expected to reach six million
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The World Health Tourism Congress Durban, SA, 2010 Event Highlights
Medical Tourism • Travel to a foreign country to obtain care • 750,000 Americans travelled outbound for medical care in 2008. By 2010 its expected to reach six million • McKinsey & Company estimates that the global medical tourism industry was worth $60bn in 2006, and will reach $100bn by 2012.
Why Medical Tourism • Lower Cost In India heart bypass surgery is 10% the cost compared to USA • Timely Treatment In Canada or UK 6 months to 3 years surgery wait time • Innovative Procedures High regulation in the US and Canada, prevents many successful treatments • Exotic Locations Combining surgery and tourism • Privacy Preferred for some cosmetic procedures
Why Medical Tourism Selected Surgery Costs
World Health Tourism Congress • In 2006, the WHTC was the first event in the world targeting the Health Tourism Industry • The first World Health Tourism Congress was hosted in March 2006 in Wiesbaden, Germany • The leader and pioneer of Health Tourism Events: The WHTC has established itself as the leading international event in Health Tourism
World Health Tourism Congress • Pioneering format: a unique, innovative, sales-driven format focused on networking and knowledge sharing • Strong established relationships with the biggest and most sought after global corporate buyers • The longest running Health Tourism Event in the world: Now in its 5th year.
World Health Tourism Congress • NOT simply a Conference or an Exhibition • It is first and foremost an Executive Congress • One on One meetings • Workshops and Discussion sessions • Exclusive Attendance restricted to decision makers only
Who are the Corporate Buyers? • Ministries of Health • Insurance Companies/Self Funded • Medical Travel Facilitators • Fortune 500 Companies • Outbound Travel Agencies
Who are the Solution Providers? • Hospitals • Clinics: Dental, Plastic Surgery, Weight Loss, etc • Spas • Hotels • Inbound Tour Operators • Transport Companies • Too numerous to mention……
World Health Tourism Congress Previous Venues: • 2006 Wiesbaden, Germany • 2007 Limassol, Cyprus through the Cyprus Tourism Organization • 2008 Marbella, Spain through the Costa Del Sol /Andalucía Tourism Boards • 2009 Manila, the Philippines with the National Department of Tourism • 2010 Durban, South Africa through the KZN Tourism Board • 2011 Murcia, Spain
Media Coverage Previous Sponsor Countries
Testimonials Three Sponsor Countries
Benefit of Hosting the WHTC KZN, SA, 2010
Hosting WHTC: Benefits to KZN and SA • Immediate return on investment to the local economy (Hotel rooms, airplane tickets, transportation, meals, entertainment, etc) • New markets. Health and Medical buyers of the Arab World are virtually unknown to outsiders and the event will present a great opportunity for the KZN and SA to tap into this very lucrative market. • Opportunity to introduce local South African solution providers to International Health and Medical Travel Buyers
Hosting WHTC: Benefits to KZN and SA • VIP Attendees: 150 of the best qualified corporate buyers in charge of deciding WHERE and WHEN to send their citizens / employees / clients for medical treatment abroad • Attendees: Over 500 top level decision makers from international governments and private institutions • Promote: KZN and SA as a prime Wellbeing Travel Destination to Key Global Decision Makers
Hosting WHTC: Benefits to KZN and SA • WHTC Goal: Buyers sending patients to SA for treatment and recovery • Combined buyers budget: exceeds US $2 Billion per year • If 10% spent in SA annually: US $200 Million additional revenue and several thousand local Jobs annually in SA
Hosting WHTC: Benefits to KZN and SA • Global coverage through strategic PR plan • Media & Website Monthly PR to local & international media Full-page ad placements with media partners WHTC website includes a full summit overview • Direct Mailing and Direct Calling Database of over 15,000 Buyers and Solution Providers All potential attendees contacted directly by phone All interested parties sent personalized emails Sales campaign will mobilize 8 sales executives for 7 months.
Hosting WHTC: Benefits to KZN and SA • For the First Time: The Arab African Investment Forum • Lead Sponsor: Trade and Investment KZN • 50 institutional investors from the Arab World • Fostering partnership and development • Creating long term business opportunities • Increasing DFI in KZN and South Africa
WHTC Organizer : Aura International • AURA EVENTS is specialized in hosting industry specific executive congresses and forums. Our Events target C-Level Executives in Fortune 500 companies and provide a unique and exclusive sales-driven environment. • Our congresses are designed to offer a focused approach where corporate buyers and solution providers meet in a one to one setting. • Aura Events is the owner and the organizer of the World Health Tourism Congress
WHTC Organizer : Aura International Mission • Our mission is to provide our clients with the information and insights they need to sustain a valuable competitive advantage Vision • We enable our employees to produce inspirational and indispensable products and services that are actively sought by our clients.
