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An Industry Outlook on Broadcasting

An Industry Outlook on Broadcasting. Mr. Steven Stefano Forest Hill Community High School. Overview. Broadcasting- defined as radio and television programs that reach a large audience. . Outlook. Landing a job in Broadcasting has always been tough…

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An Industry Outlook on Broadcasting

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  1. An Industry Outlook on Broadcasting Mr. Steven Stefano Forest Hill Community High School

  2. Overview • Broadcasting- defined as radio and television programs that reach a large audience.

  3. Outlook • Landing a job in Broadcasting has always been tough… • It is not going to get better any time soon • Why… • Merging- Large media companies own a lot of stations • Syndication- Reusing old programs • Technology- Digital equipment replaces need for human labor

  4. Industry Trends • Telecommunications Act of 1996- allows media companies to own several competing stations • Digital Technology- unpredictable shape of broadcasting…already changing the shape of movie and book industries • Federal Communications Commission (FCC)- Government branch that keeps a close look on broadcast content

  5. Departments/Subdivisions • Television • Traditional Radio • Satellite Radio

  6. Jobs • Small Station Broadcasting- these professionals wear more than “one hat” • Pull reports off the news wire • Write scripts • Develop advertisements • Delivery off all elements on the air

  7. Jobs- continued • On-Air Announcers- tell audience program agenda, read news reports, open/close program, commercial announcements, and guest interviews • Types of on-air announcers • Disc jockey (DJ)- music based radio stations • Television announcers- hosts for variety and talk shows • Broadcast announcers- research, coordinate, and read news

  8. Jobs- continued • Program director- determines content for a specific audience. Works close with management, marketing, and sales departments. • Producers- takes all the content ( ex: news, commercials, interviews) and makes the program run smooth • Writers- prepare content before program airs • There are three (3) common types of writers • News • Copy • Script

  9. Compensation ($$$) • Average salaries in broadcasting- • Camera operator- $20,000 – 75,000 • TV reporter- $20,000 – 100,000 + • Broadcast technician- $15,000 – 60,000 • Technical Director- $75,000 – 95,000 • Producer- $20,000 – 100,000

  10. Hiring Tips • A background in business, journalism, communications, and/or production • Participate in unpaid internships and irrelevant entry level positions • Display a willingness to work long hours • Display determination for continuous success • Experience, experience, experience • Have fun…employers will take notice!!!

  11. National Companies • Harpo Inc. (Oprah Winfrey’s company) www.oprah.com • AOL Time www.aoltimewarner.com • Infinity Radiowww.infinityradio.com • American Broadcasting Company (ABC)www.abc.go.com

  12. Love/Hate Tips • People are not in this profession for the money • Keeping your customers (audience) happy is not easy • Talent and skill can only take you so far…use your head • Your imagination and creativity will be utilized to their fullest potential • Be yourself!

  13. Relevant High School Courses • Keyboarding and Business Communications • Multimedia Presentation • Journalism (sometimes offered as school newspaper) • Public Speaking • Advanced Placement English • Introduction to Technology (video production) • Introduction to Broadcasting

  14. Specific Employers That Hire While in High School • Clear Channel • Infinity • Connecticut School of Broadcasting

  15. Two Year College Connecticut School of Broadcasting- see next slide Palm Beach Community College Acting Computer Programming and Technology Film, Television, and Video Production Technology Mass Communications Journalism Marketing Public Relations

  16. Four Year Colleges • Connecticut School of Broadcasting- Studio Operations, Broadcast Journalism, Audio Production, Speech Radio, TV Acting, Video Production • Palm Beach Atlantic University- TV Broadcasting Production, Script and Screen Writing, Screen Acting, Communication, Film Production, Instrument Performance

  17. Four Year Colleges- continued • Northwood University • Entertainment, Sport, and Promotion Management • Nova Southeastern University • Communications • Computer Information Systems

  18. Four Year Colleges- continued • Florida Atlantic University • Communication • Visual Arts

  19. After College These Companies Might Hire You…

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