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United Way Communication Strategies for Effective Community Impact

Learn essential communication tools and techniques for conveying the message of Giving to United Way effectively. Discover how to craft powerful stories and messaging to engage different audiences and make a lasting impact.

melodie-fitzpatrick
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United Way Communication Strategies for Effective Community Impact

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Presentation Transcript

  1. Communication Strategies Jon Severson & Jack Stahlmann

  2. 2011 Communication Tools

  3. Banners and logos:

  4. Brochures and Key Message Cards:

  5. Sample Timeline

  6. Sample Communication

  7. Social Media • Facebook • Twitter • Blog

  8. United Way Blog Twitter

  9. Key Message Giving to United Way is the most effective way to impact our community’s most pressing problems.

  10. Fundamentals of a Good Story • Know your audience • Feel the passion • Make it real

  11. Audience and Messaging General, basic, short – keep it simple More time & interest – add emotion & invitation Sophisticated – dig deeper into who, what, how

  12. Emotional Appeal Stories and Examples: What evokes your passion for United Way?

  13. Examples • 30 second elevator • 2 minute overview

  14. Round Robin Practice • Split into groups of 2-3 • Use “Building Your Message” worksheet • Work alone for 5 minutes to complete your story telling worksheet • Then each person practices giving their speech to the other two • Provide feedback – what worked best, what could be improved

  15. Q & A

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