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Communication Strategies Jon Severson & Jack Stahlmann. 2011 Communication Tools. Banners and logos:. Brochures and Key Message Cards:. Sample Timeline. Sample Communication. Social Media. Facebook Twitter Blog. United Way Blog. Twitter. Key Message. Giving to United Way

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Communication strategies jon severson jack stahlmann

Communication Strategies

Jon Severson & Jack Stahlmann







Social media
Social Media

  • Facebook

  • Twitter

  • Blog



Key message
Key Message

Giving to United Way

is the most effective way

to impact our community’s

most pressing problems.


Communication strategies jon severson jack stahlmann

Fundamentals of a

Good Story

  • Know your audience

  • Feel the passion

  • Make it real


Communication strategies jon severson jack stahlmann

Audience and Messaging

General, basic, short – keep it simple

More time & interest – add emotion & invitation

Sophisticated – dig deeper into who, what, how


Emotional appeal
Emotional Appeal

Stories and Examples:

What evokes your passion for United Way?


Communication strategies jon severson jack stahlmann

Examples

  • 30 second elevator

  • 2 minute overview


Round robin practice
Round Robin Practice

  • Split into groups of 2-3

  • Use “Building Your Message” worksheet

  • Work alone for 5 minutes to complete your story telling worksheet

  • Then each person practices giving their speech to the other two

  • Provide feedback – what worked best, what could be improved