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IAEWS Partnership Opportunities

IAEWS Partnership Opportunities. Success Story:. TopUSAJobs.com more than doubled revenue, eCPM and CTR by switching from AdSense for Content to AdSense for Search ads only. Testimonial

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IAEWS Partnership Opportunities

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  1. IAEWS Partnership Opportunities

  2. Success Story: TopUSAJobs.com more than doubled revenue, eCPM and CTR by switching from AdSense for Content to AdSense for Search ads only Testimonial “TopUSAJobs.com is pleased with the outcome of implementing AdSense for search ads only. The ads are more targeted and therefore generate more interest from our users. The program has been a constant revenue driver for our website and I would highly recommend this program to other job boards as well.” Shelly Mudd, VP of Sales & Business Development for TopUSAJobs.com.

  3. Who are we? Meredith Blackwell mblackwell@google.com Evanne Barcenas evanne@google.com Jane Brinkley janebrinkley@google.com

  4. Why Are We Here? • For You! • Introduce a beta AdSense product, offered only through our team, that can help job boards, job aggregators and platform providers maximize revenue with advertising • Walk through product features, implementation and best practices • Address any questions

  5. AdSense for Search ads are distinct from AdSense for Content ads • Advertisers who have opted into the Search Partner network • Advertisers target specific queries and keywords, and ads are placed only on search results pages • On an RPM basis, AFS tends to perform better than AFC, since there is more explicit user intent • Best for search results pages • More ad format control • Special Feature • Only advertisers who have opted into the content network • Advertisers target keywords, verticals, or specific placements, and the ads are placed on content pages based on contextual relevance • Best for static content and product pages Search Ads (AFS ads only) Content Ads (AFC)

  6. AdSense for search ads only allows you to earn incremental revenue by displaying ads alongside your sites’ non-Google search results. This special feature, offered to select publishers, delivers targeted ads based on the user search query, similar to Google.com. 1 More Advertisers 2 More Relevancy 3 Flexible Formats 4 Feature Support

  7. 134% Increase in revenue of between 50% and 300%, vs. AdSense for Content “AdSense for Search ads only” Boosts Revenue Un-optimized implementation Optimized implementation

  8. Best Practices Take advantage of advance controls Block unwanted competitors from appearing on your pages • Domain and sub-domain level filtering options • Filter competitors proactively or reactively Control the look and the feel of your ads • Choose the placement of your ads – above the fold, left sidebar, or below the search results • Dynamic ad sizes to fit any space on your page and font faces, sizes and colors to match your site’s text • Ads that are clicked on can also open in a new window, thus enabling your customers to remain on your site.

  9. PREVENT AD BLINDNESS Best Practices Optimize the layout of your ad units INCREASE FONT SIZE OF ADS HUG YOUR SEARCH RESULTS REMOVE AD BORDERS

  10. **Implement Category Browsing **Append Implicit Keywords Best Practices Make the most of this special feature across your site Make Use of All your Ad Units Use the Faster Loading Code 1 AFC Ad + 3 AFS Ads per search page Cars Jobs Travel

  11. Best Practices Learn from the success of other sites similar to yours

  12. The Google AdSense DifferenceOnline Publisher Network • No Lock-in Contracts, Just Plug and Play • Access to the Largest Advertiser Network • On-Time Monthly Payments • More control over ad format and competitive filtration • More Relevancy • Zero cost to Sales

  13. Interested? Next steps: • Sign up for an AdSense Account & request the special feature at: https://sites.google.com/site/afsadsonly/ • Once approved for the product, a Google representative will contact you and send you the code and conditions Come See Us At The TopUSAJobs Booth #410 at ERE

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