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Spring 2013 Spot & Partnership Opportunities

Spring 2013 Spot & Partnership Opportunities. With am 1110 radio Disney and amc A SALES PRESENTATION BY TONY VO, DANIELLE TALLUNGAN, & KATRINA TABAY. Why Advertise/Radio?. Today there is so much clutter in advertisement between television, the internet, and billboards.

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Spring 2013 Spot & Partnership Opportunities

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  1. Spring 2013 Spot &Partnership Opportunities With am 1110 radio Disney and amc A SALES PRESENTATION BY TONY VO, DANIELLE TALLUNGAN, & KATRINA TABAY

  2. Why Advertise/Radio? • Today there is so much clutter in advertisement between television, the internet, and billboards. • There is the magic of DVRs, Tivo and Netflix which bypasses most advertisements. • Radio is a reliable way to get your message across to millions of people. • It is fast and more importantly accurate. • Radio’s reach has changed little over the years and the time people spend listening to radio has stayed stable. • Radio Disney 1110 AM (KDIS) is owned by the Disney/ABC Television Group which is a part of The Walt Disney Company. • The Walt Disney Company is a family brand with a rich history and tradition.

  3. Why Radio Disney? • Radio Disney is a contemporary hit radio station with the biggest artists in music today • Demographics: Kids 6-14, Tweens 8-12, Young Moms 25-44 • Youth-targeted; Opportunity to reach out to both parents and kids • Two-thirds listen in their cars; a third listen at home • Association with the Disney brand = trust & reliability • Radio Disney is listened all over Southern California with over 300 annual events hosted

  4. Why Radio Disney? (cont) • Families look to listen to a radio format that both the parents and their children can listen to. • Radio Disney is America’s most prominent children’s radio network. • Both adults and children enjoy Radio Disney and they could be listening to an AMC Theatres advertisement spot at this very moment. • There are more than 20 locations around the Los Angeles and Orange County areas and over 300 locations across the country. • AMC Theatres in these locations would greatly benefit from radio advertisement. Every morning there are families getting ready to start their day and listen to radio on their way to school and work. • Parents are always looking to do fun activities with their families and hearing an advertisement for a movie theatre would catch their interest. • The family coming together and going to watch a movie is the perfect activity. • Radio Disney across Southern California reaches about five million listeners a week. That is five million people, families that can hear what AMC Theatres has to offer.

  5. Radio Spots • At Radio Disney 1110 (KDIS) Los Angeles, we recommend including any of the following information, as it would be of great knowledge to our listeners: • AMC Theatres info to include: • Upcoming films • Offer cost efficient movie-going experiences • Offer innovative quality visuals including IMAX • New variety of food selections • Comfortable, relaxing environment

  6. Package • Multi-Package Deal • Radio Disney Booth at AMC Locations – including booth at the Downtown Disney location • Raffling movie tickets, Disney DVDs, etc. • AMC Ad to be on RadioDisney.com/Los Angeles • Free Gold AMC Experience Packages to contest winners • Sneak previews to Disney movies • Total of fifty (50) commercial spots • Thirty (30) :30 second spots updating on new releases • Twenty (20) :15 second commercial tags • Collaboration between Radio Disney & AMC executives to write all spots and tags • Radio Disney Advertising Schedule: • Friday – Monday; 6AM – 9 PM • Radio Disney to be played in theaters that show children’s movies • Radio Disney ad during previews

  7. Package (cont) • Event Sponsorship Package • AMC Booth at the Radio Disney Music Awards 2013 w/ table and chairs • Raffling AMC goods (popcorn vouchers, AMC shirts, free tickets—Gold or Silver, etc.) • TV in booth playing previews of upcoming movies • Two AMC Gold Experience movie tickets per guest at the Radio Disney Music Awards 2013 • Ads on screens promoting Radio Disney Awards 2013 • Radio Disney Advertising Schedule: • Monday – Friday (6AM – 6PM) • Total thirty (30) :30 second promotional spots • Flyers to be passed out of AMC locations with every Disney movie ticket purchase.

  8. Radio Disney Coverage Radio Disney station coverage reaches Los Angeles, Orange, and Riverside County.

  9. 2013 Rate Card We highly recommend rotation of your radio advertisement during peak morning hours. Packaged sponsorship deals are available, and negotiable at a lessened cost.

  10. it’sthePICTURE-PERFECT partnership!

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