1 / 11

The advertising industry is cluttered Adults see tens of thousands of commercials a year

Current situation. The advertising industry is cluttered Adults see tens of thousands of commercials a year Competing for visibility is increasingly more challenging and more costly Traditional media like TV and radio are losing effectiveness Brands must find new ways to appeal to consumers

meli
Download Presentation

The advertising industry is cluttered Adults see tens of thousands of commercials a year

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Current situation • The advertising industry is cluttered • Adults see tens of thousands of commercials a year • Competing for visibility is increasingly more challenging and more costly • Traditional media like TV and radio are losing effectiveness • Brands must find new ways to appeal to consumers • Brand-building in the 21st century speaks to all five senses

  2. Multi-sensory branding The best solution to gain brand dominance in the market today is multi-sensory branding. A multi-sensory branding strategy encompasses all the senses:

  3. The power of scent • Scent can be used in a wide range of applications, including to: • Enhance mood • Increase excitement • Enhance learning • Trigger memory • Enhanced recall • Reduce error • Decrease anxiety • Establish brand imprint • Increase brand loyalty • Trigger desire • Cancel or mask scent • Create directional orientation of spaces

  4. Who’s using it already Scores of companies are already using aroma to bypass their competition. Among them are e.g. • Procter & Gamble • Disney • Nike • Reebok • Sony • Samsung • Starwood Hotels

  5. From healthcare to hotels • Sevende Ky provides a wide variety of high quality fragrance media solutions for applications such as: • Retail Environments • Hospitality - Hotels, Resorts • Entertainment • Nightclubs, Bars and Casinos • Healthcare • Special Events • Manufacturing

  6. Case studies Some examples of how aroma is being used with great success: 7-11 has introduced fresh baked bread scents into remodeled stores and noticed a significant sales increase. Rolls Royce now emits a scent of “Old Rolls” from under the seat of its new cars. Singapore Airlines has a trademarked scent that’s present throughout the experience, from a scented lobby to scented flight attendants and pillows. Numerous supermarkets are using scent to boost the sales of fruit, juices, coffee, chocolate, cocoa, refreshments etc. and to improve the appeal of the buying environment.

  7. Sevende Solutions – a pioneer of multi-sensory branding • Most brands still only appeal to 2 out of 5 senses (sight and sound) • Sevende Aromas works with companies to develop and implement multi-sensory branding strategies • Tried and true methodology, high-quality products

  8. Sevende methodology Strategies – what scents can do for your brand Solutions – how your brand should use scents in each situation Systems – advanced technology to support your scent-based marketing program

  9. Fragrance media to enhance your products and services Scent diffusions systems – from portable units to large-scale HVAC systems Humans only need 1/1000 of a second to register an aroma - scents must be mild e.g. in stores People can recognize some 10,000 scents We don’t smell with our nose, but with our brain People stay 40% longer in fragranced spaces Aroma marketing makes people happy and encourages them to come back again

  10. Now in Finland! Sevende Ky Tel: +358 50 5579235 sevende@sevende.fi www.sevende.fi

More Related