Co-cultural theory of communication. COM 372. What is a “Co-Culture”?. A group that has little or no say in creating the dominant structure of society E.G. Ethnic or religious minorities, homosexuals, the disabled, etc… . Why learn about co-cultural communication?.
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--Orbe, p. 86
Co-cultural group members’ communicative experiences are responses to dominant societal structures that label them outsiders.
The selection of different communicative practices is the result of ongoing, constantly changing series of implementations, evaluations, and revisions.
Communicative practices are selected and employed for reasons that vary among co-cultural group members.
Each co-cultural group member has several strategic options from which to choose.
The process of selecting communicative practices is influenced by several interdependent factors.
Assimilation – trying to get rid of all cultural differences in an attempt of fit into the dominant culture.
Accommodation – insisting that the dominant culture reinvent or change the rules of society so it can incorporate the life experiences of each co-culture group.
Separation – rejecting the notion of forming a common bond with dominant group and seeking to maintain separate group identities outside the dominant structure.
Nonassertive – behaviors in which individuals are seemingly inhibited and non-confrontational; putting the needs of others before one’s own.
Assertive – communication practices that encompass self-enhancing expressive behavior that takes into account the needs of others and one’s self.
Aggressive – communication practices that can be perceived as hurtfully expressive and self-promoting. Aggressive practices assume control over the choices of others.