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Apple’s Business Strategy: Pioneering Innovation and Product Differentiation

This presentation by Jeff Baravik, DVM, explores Apple's innovative business strategy, focusing on product differentiation, first-mover advantages, and diverse offerings. Key milestones include the introduction of the first PDA (Newton) in 1993, the iMac and iBook in 1999, and groundbreaking products like iTunes, iPod, iPhone, and iPad. The presentation discusses Apple’s corporate strategy, emphasizing strategic alliances and vertical integration, while addressing challenges related to succession, ongoing innovation, and competition in the consumer electronics market.

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Apple’s Business Strategy: Pioneering Innovation and Product Differentiation

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  1. MGMT 7160 Presenatation Jeff Baravik, DVM

  2. Apple’s Business Strategy • Product Differentiation • First Mover • Innovation • Diverse Offerings

  3. Innovative First Mover • Pioneer in personal computer industry • Introduced first PDA in 1993 (Newton) • iMac and iBook in 1999

  4. Innovative First Mover • Launched iTunes application in 2001 • Introduced the iPod in 2001 • Opened the iTunes online store in 2003

  5. Innovative First Mover • Released the iPhone in 2007 • Launched the iPad in 2010

  6. Apple’ Corporate Strategy • Diverse product offering • Strategic Alliances • Vertical Integration

  7. Diversification • In 2007, Apple Computers, Inc. dropped the “Computer” • This signified apples new emphasis on consumer electronics

  8. Strategic Alliances • Historically avoided alliances • Failure to license software • IBM and Apple venture • Apple and AT&T

  9. Vertical Integration • Limited Vertical Integration • Apple Retail outlets opened in 2001 • Don’t want to cannibalize distributors

  10. Strategic Challenges • Succession Plan • Continued Innovation • Fierce Rivalry • Lack of Openness

  11. Succession Plan • Steve Jobs

  12. Ongoing Innovation

  13. Fierce Rivalry

  14. Openness

  15. Strategic Solutions

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