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MGMT 307

MGMT 307 . GROUP F Danny Frias , Irving Guzman, Carter Pedersen, Robert Tower , Eric Vu, Zhen Zheng. Heinz. Basic Info. 3 Years Back Future Plans. Heinz environment. E xternal C ompetitive. Heinz's performance. Innovations C ustomer S ervice Product S afety

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MGMT 307

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  1. MGMT 307 • GROUP F • Danny Frias, • Irving Guzman, • Carter Pedersen, • Robert Tower, • Eric Vu, • Zhen Zheng

  2. Heinz • Basic Info. • 3 Years Back • Future Plans

  3. Heinz environment • External • Competitive

  4. Heinz's performance • Innovations • Customer Service • Product Safety • Distribution • Technology

  5. Challenges Facing Heinz • Conducting business operations in a environmentally conscientious world • Making food that is healthier for the consumer without sacrificing low prices or flavor. • Keeping a competitive advantage in an international business environment.

  6. What has management done? • Set goals to reduce waste, and become greener by 2015. plant bottle. • Introduced low sodium low fat alternatives to their popular sauces and soups. • Taking a cross-border acquisition approach to entering international markets.

  7. The Planning Process at Heinz • ExternalEnvironmentAnalysis • InternalResourcesAnalysis • Objectives • Implementation

  8. What Can We Learn About Planning From H.J. Heinz? • Multicultural Factors • Planning for Long-term Branded Growth • Corporate Level Stability Supports & Enhances Long-term Planning

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