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What’s a Mercedes? - PowerPoint PPT Presentation


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What’s a Mercedes?. Prestige. Mercedes went downmarket. Business Week, August, 26, 1996. Cheap Mercedes sports car. $40,000. The off-the-road Mercedes. $35,000. The Mercedes minivan. $27,000. The Mercedes minitruck. $25,000. The mini Mercedes. $17,000. “Mercedes hits a pothole.”.

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