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Del Sol has been a pioneer in color-changing technology since 1994, leading the market with over 10,000 unique products. Using patented Spectrachrome® technology, their products react to UV light, creating vibrant colors that transform outdoors. With more than 965 employees across 24 countries, Del Sol achieves annual sales exceeding $40 million, dominating the cruise and Caribbean apparel markets. Their commitment to quality and community contributions, such as hurricane relief and scholarship programs, reflects their passion for creativity and social responsibility.
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COLOUR CHANGE 2013 Brand Review
About Del Sol • How it Works • Why Del Sol Colour Change • Retail Facts • In The News • Giving Back • Sales Rep Website • Creative Design • Name Drop • Custom Designs • Store Design • New Displays • Nail Polish • Sales Policies Contents
About Del Sol • In business since 1994. • 965 Employees in 24 countries. • Annual sales in excess of $40 million USD. • 95%+ colour-change market share. • Full line of colour-changing products (10,000+ SKUs). • #1 brand sold in the cruise industry. • #1 apparel brand in the Caribbean. • 100+ Del Sol stores throughout the world.
HOW IT WORKS • It’s MAGIC! • Spectrachrome® Crystal - Process invented by NASA • Spectrachrome® ink costs more than platinum. • Reacts to Ultra Violet light • Crystal opens – colour can be seen • 80% of UV light can penetrate through clouds…Yes, it works in Alaska too!
Why Del Sol Colour Change • Del Sol colour change has 10x the WOW factor of any colour change on the market today. • Fastest, brightest and most vibrant colour-change available • Proprietary inks and impossible to duplicate. • Unique printing process requiring up to 11 separate prints. • Over 300,000 Dye/Ink Variation Tests • Del Sol’s indoor and outdoor colours are the brightest in the world. • Competitors are limited to fewer colours and duller colour vibrancy. • Lifetime colour-Change Guarantee
Retail Facts • 100+ Del Sol retail locations found in popular destinations throughout the world. • Two stores in Canada: Saint Sauveur, Quebec, Halifax, Nova Scotia • Top Del Sol stores average sales of $1,000 per sq. ft. • Nail polish sales are $4,000 per sq. ft. • 2012 wholesale expansion into 150+ doors and 200+ accounts. • Retail stores create additional brand awareness.
In The News • 2007 – Jeff Pedersen, CEO • Ernst & Young Entrepreneur of the Year • 2008 - 2012 – Utah Business • Top 100 Private Companies • 2009 - 2012 – Inc. Magazine • Top 500 Fastest Growing U.S. Companies • 2010 - 2012 – Best of State • Cariloha (Apparel) • Del Sol (Textile Mfg.) • 2012 – Brent Rowser, CFO • CFO of the Year - Utah Business
Giving Back • Hurricane Relief • $4.5million donated in response to hurricane relief • The David B. Pedersen Foundation • Hundreds of college scholarships awarded to deserving students each year. • Global Humanitarian Efforts • Schools in Iraq, wells in Africa, and many more…
Sales Rep Website One location where you can find: forms, pricelists, and catalogs. http://salesrep.pwcompanies.com/
Creative Design • Del Sol's creative staff have mastered the art of colour-change. • Endless variety of colour-change combinations • Lifetime Colour-Change Guarantee on all products. • Note: To create an “In/Out” design takes on average of 10 hours and can cost Del Sol as much as $500+.
Name Drop Designs: All catalogue designs that have ‘Del Sol’ in the design can be customized with a name drop. Name drop:15 characters or less including spaces. Minimum Order: 24 (add $1.00) or 48(no extra charge) design with 6 per garment size and colour. Lead Time: 4 weeks maximum. Note: The name drop Font, Location and Colour cannot be changed.
Custom Designs Designs: Customer provides art direction. Minimum Order: 288 pieces per design with 6 per size, style, and colour. Reorder: 144 pieces Labeling and Packaging: Del Sol. Lead Time: 4-8 weeks following artwork approval. Pricing: Standard Wholesale prices apply. Art and Screen Charges: Included. Colour Matching: Custom and Private Label designs cannot always match customers PMS colours for colour changing. PMS colours can be matched in non-colour changing designs.
Store Design • Del Sol has an award winning store design team to assist Canadian retailers. • Wide selection of POP and signage. • Comprehensive Store Design catalogue. • 30”, 48” & 8’ Plan-O-Grams (POG's) are available to meet most retail requirements. • Custom “boutique” store design.
Sales Program • Del Sol has created a variety of POG's to meet retailers needs. • Order forms are provided for each POG. 30” x 8’ $6,000 4’ x 8’ $10,000 8’ x 8’ $12,000
Nail Polish Del Sol’s Colour-changing nail polish turns a dramatically different colour when you step outside into the sun. It’s like getting two colours in every bottle! • Nail Polish is our #1 category in Canada and growing quickly. • New seasonal colours coming in 2013. • Displays available.
Sales Policies • Non Resident Importer (NRI) Program: NRI is a NAFTA program that allows Del Sol to sell on a “delivered” basis so retailers know their final cost. NRI “removes the border” and is a proven means to increase sales. Same as buying from a Canadian company. • Pricing: All product is shipped DDP (Delivery-UPS Ground and Duties Paid) from Del Sol in Sandy, UT and billed in Canadian dollars. • Payment Terms: To establish Net 30 days a $2,500 min. opening order is required with Del Sol credit application. All orders under $2,500 require prepayment by Credit Card. All orders subject to Del Sol acceptance. • Minimum Order: $500.00. • Lead Time: Hard Goods - 1 - 2 weeks. Name Drop – 4 weeks max. Custom – 8 weeks max.