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The Future of Mobile Web. Brad Williams Web Development Studios. Who Am I?. Brad Williams IT Director, Batteries.com Co-Founder, Web Development Studios SnapFoo.com iHotties.net StrangeWork.com. Topics. Current and projected mobile web growth

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slide1

The Future of Mobile Web

Brad Williams

Web Development Studios

slide2

Who Am I?

Brad Williams

IT Director, Batteries.com

Co-Founder, Web Development Studios

SnapFoo.com

iHotties.net

StrangeWork.com

slide3

Topics

  • Current and projected mobile web growth
  • Why go mobile? The benefits of a mobile site
  • Mobile development tips & strategies
  • Development resources
slide5

Over 64 Million US Mobile Web

Users By 2011

US Mobile Internet Users and Mobile Search Advertising Revenues, 2006-2011 (millions)

Note: *earned from sale of display or text listings alongside mobile search results

Source: eMarketer, July 2007

slide6

Over 980 Million Global Mobile

Web Users By 2011

Worldwide Mobile Internet Users and Mobile Search Advertising Revenues, 2006-2011 (millions)

Note: *earned from sale of display or text listings alongside mobile search results

Source: eMarketer, July 2007

slide7

Worldwide Smartphone Shipments, 2003-2001(thousands)

Source: iSuppli Corporate as cited by Digitimes, November 16, 2007

slide8

Mobile Social Networking:

$6 Billion by 2012

User-generated revenues from social networking services,

dating and content uploaded to third party sites will

increase from $572m in 2007 to more than $5.7bn in 2012

The number of mobile users accessing social networking

sites via their phones is also forecast to rise - from 14

million in 2007 to nearly 600 million in 2012.

Source: BusinessWeek.com – Mobile Social Networking

slide11

New PlatformsBroaden Mobile Reach

Apple iPhone

Intel Moorestown

slide12

Cell Phones Are Shrinking

Projected 2011

Circa 1992

slide14

Over 980 Million Global Mobile

Web Users By 2011

Worldwide Mobile Internet Users and Mobile Search Advertising Revenues, 2006-2011 (millions)

Note: *earned from sale of display or text listings alongside mobile search results

Source: eMarketer, July 2007

slide15

what are the 3 most important things you take with you when you leave home in the morning?

1. Keys

2. Wallet / Purse

3. Cell Phone

slide16

Key Benefits to Going Mobile

  • Wider Appeal
  • Maintain audience even while mobile
  • Largely undeveloped, still in infancy stage
slide18

The Big Mobile Squeeze

How do you fit this…

slide19

The Big Mobile Squeeze

How do you fit this…

In to that?

slide20

The Big Mobile Squeeze

  • Focus on most important content
  • Keep images to a minimum (header graphic, ads)
  • Keep pages small, less content per page
  • Create flawless code, mobile browsers aren’t as forgiving (XHTML compliant)
  • Understand mobile navigation and how it differs
  • Most important tip: QUICK LOAD TIME!
slide21

"I would expect that mobile will start joining the

internet in an interesting way. There's a huge

opportunity to turn the kind of data the phone has

into services.”

-Tim O'Reilly

Oct 18th, 2007 In regards to the future of Web 2.0

Source: InformationWeek.com Conference Wrap-Up -- Where Is Web 2.0 Going?

slide22

And remember…

Cell Phones Don’t Bite!

slide23

Resources

  • Evaluate mobile-readiness
    • www.ready.mobi
  • Cell phone emulators
    • pukupi.com/tools/mimic
    • emulator.mtld.mobi/emulator.php
    • www.yospace.com/spe.html
  • Mobile Development Articles:
    • The Mobile Web Top 10 - pukupi.com/articles/top10
    • Making Small Devices Look Great - dev.opera.com/articles/view/making-small-devices-look-great
    • Global Authoring Practices for the Mobile Web - www.passani.it/gap
slide24

Contact

  • Brad Williams
  • bradw@illiams.com
  • Personal: bradw.illiams.com
  • Blog: strangework.com
  • Twitter: twitter.com/williamsba