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IMPORTANCE OF BUSSINESS COMMUNICATION

COMMUNICATION IN BUSSINESS IS IPMORTANT TO CONVEY CLEAR,STRONG MESSAGE ABOUT STRTEGY,CUSTOMER SERVICE AND BRANDING.

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IMPORTANCE OF BUSSINESS COMMUNICATION

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  1. Importance of business communication Presented by Meenu sharma

  2. Whatis communication? Communication is the act of giving, receiving, and sharing information -- in other words, talking or writing, and listening or reading. Good communicators listen carefully, speak or write clearly, and respect different opinions.

  3. Communication in business • Business communication is the process of sharing information between employees within and outside a company. The way people communicate and operate within a business is very vital to the companies success in the business world

  4. Types of business communication

  5. Internal communication Upward communication – Upward Communication is the process of information flowing from the lower levels of a hierarchy to the upper levels. This type of communication is becoming more popular in organizations as traditional forms of communication are becoming less popular.

  6. Internal communication Downward communication – Downward communication is the act of relaying important information in a company or organization from higher levels to lower levels.

  7. Internal communication • Horizontal communication – • The meaning of horizontal communication simply explains the flow of information in a professional setting. For instance, if you’re working in a team, your interaction with your teammates falls under horizontal communication.

  8. External communication • External communication is the transmission of information between two organizations. It also occurs between a business and another person in the exterior to the company. These persons can be clients, dealers, customers, government officials or authorities etc. A customer's feedback is also external communication.

  9. Channels of communication Following channels of communication plays important role in the success of business – 1.Mail 2.TV 3.Print media 4. Telecommunication 5. Radio 6.Face to face 7. Internet 8. social media

  10. Why communication is important in business? 1. Improves employee engagement 2. Eliminates email overload 3. Increases employee productivity 4. Improves communication with remote workers 5. Reduces employee turnover 6. Improves knowledge sharing efforts 7. Improves customer satisfaction and retention 8. Builds a better company culture

  11. How to improve business communication • 1. Make communication a priority. • 2. Simplify and stay on message. • 3. Engage and encourage feedback. • 4. Respect your team. • 5. Develop trust. • 6. Inform and inspire.

  12. Key to success in any business • 7C’s of communication • 1. Completeness - The communication must be complete. • 2. Conciseness - It is both time-saving as well as cost-saving. 3. Consideration - Show optimism towards your customer. • 4. Clarity  - It makes understanding easier. • 5. Concreteness - It is supported with specific facts and figures. 6. Courtesy - It makes use of terms showing respect . • 7. Correctness -  there are no grammatical errors in communication

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